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Implications of brand communities for rival brands: Negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth
Hickman, Thomas M; Ward, James C - In: The journal of brand management : an international journal 20 (2013) 6, pp. 501-517
Persistent link: https://www.econbiz.de/10010122887
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The Negative Impact of Extensions: Can Flagship Products Be Diluted
John, Deborah Roedder; Loken, Barbara; Joiner, Christopher - In: Journal of marketing 62 (1998) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10005979234
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Diluting Brand Beliefs: When do Brand Extensions have a Negative Impact?
Loken, Barbara; Roedder John, Deborah - In: Journal of marketing 57 (1993) 3, pp. 71-84
Persistent link: https://www.econbiz.de/10006008199
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Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10010134497
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Brand Concept Maps: A Methodology for Identifying Brand Association Networks
John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 43 (2006) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10007301094
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When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition
Peck, Joann; Loken, Barbara - In: Psychology & marketing 21 (2004) 6, pp. 425-442
Persistent link: https://www.econbiz.de/10006964100
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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeong-Heui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10009893443