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A Combined Approach for Segmen...
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18
German
3
English
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Reutterer, Thomas
21
Natter, Martin
4
Teller, Christoph
4
Boztug, Yasemin
3
Mild, Andreas
3
Boztuğ, Yasemin
2
Grunert, Klaus G.
2
Puck, Jonas
2
Taudes, Alfred
2
Bech-Larsen, Tino
1
Berger, Thomas
1
Boztuǧ, Yasemin
1
Breugelmans, Els
1
Buchta, Christian
1
Dockner, Engelbert
1
Dockner, Engelbert J.
1
Dolnicar, Sara
1
Esbjerg, Lars
1
Hahsler, Michael
1
Heim, Philipp
1
Hornik, Kurt
1
Jensen, Birger Boutrup
1
Kotzab, Herbert W.
1
Lampila, Piritta
1
Lev, Benjamin
1
Lienbacher, Eva
1
Lähteenmäki, Liisa
1
Martinsdóttir, Emilia
1
Mayerhofer, Wolfgang
1
Ozimec, Ana-Marija
1
Peschta, Thomas
1
Schnedlitz, Peter
1
Sicking, Holger
1
Silberhorn, Nadja
1
Sinha, Ashish
1
Ueland, Øydis
1
Walter, Eva
1
de Barcellos, Marcia Dutra
1
Åström, Annika
1
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Journal für Betriebswirtschaft : management review quarterly
4
International journal of retail & distribution management
2
Journal of retailing and consumer services
2
MSI reports : working paper series
2
Marketing : ZFP ; journal of research and management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Der Markt : international journal of marketing
1
European journal of operational research : EJOR
1
GfK marketing intelligence review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interfaces : the INFORMS journal on the practice of operations research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The international review of retail, distribution and consumer research
1
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OLC EcoSci
RePEc
706
ECONIS (ZBW)
90
BASE
4
USB Cologne (business full texts)
3
USB Cologne (EcoSocSci)
3
EconStor
1
Other ZBW resources
1
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1
Perception of Health Claims Among Nordic Consumers
Grunert, Klaus G.
;
Lähteenmäki, Liisa
;
Boztug, Yasemin
; …
- In:
Journal of consumer policy : consumer issues in law, …
32
(
2009
)
3
,
pp. 269-288
Persistent link: https://www.econbiz.de/10008318764
Saved in:
2
Modellierungsansätze in der Warenkorbanalyse im Überblick
Boztug, Yasemin
;
Silberhorn, Nadja
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10007264257
Saved in:
3
An integrative conceptual framework for analyzing customer satisfaction with shopping trip experiences in grocery retailing
Esbjerg, Lars
;
Jensen, Birger Boutrup
;
Bech-Larsen, Tino
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009979339
Saved in:
4
WISSENSCHAFTSJOURNAL - Bestandsaufnahme und aktuelle Entwicklungen bei der Segmentierungsanalyse von Produktmärkten
Reutterer, Thomas
- In:
Journal für Betriebswirtschaft : management review …
53
(
2003
)
2
,
pp. 52-74
Persistent link: https://www.econbiz.de/10006887975
Saved in:
5
BOOK REVIEWS - A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications
Lev, Benjamin
;
Buchta, Christian
;
Dolnicar, Sara
; …
- In:
Interfaces : the INFORMS journal on the practice of …
32
(
2002
)
2
,
pp. 78
Persistent link: https://www.econbiz.de/10006264927
Saved in:
6
The Use of Conjoint-Analysis for Measuring Preferences in Supply Chain Design
Reutterer, Thomas
;
Kotzab, Herbert W.
- In:
Industrial marketing management : the international …
29
(
2000
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10006291615
Saved in:
7
Geographical Information Systems — Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Ozimec, Ana-Marija
;
Natter, Martin
;
Reutterer, Thomas
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 94-111
Persistent link: https://www.econbiz.de/10008716271
Saved in:
8
Wie wirkt SMS-basierte Direktwerbung?
Heim, Philipp
;
Reutterer, Thomas
;
Walter, Eva
- In:
Der Markt : international journal of marketing
50
(
2011
)
1
,
pp. 171-183
Persistent link: https://www.econbiz.de/10009853355
Saved in:
9
Crowdsourcing : Wertschöpfung 2.0
Berger, Thomas
;
Lienbacher, Eva
;
Reutterer, Thomas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
57
(
2011
)
3
,
pp. 22-34
Persistent link: https://www.econbiz.de/10009854298
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10
Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität
Peschta, Thomas
;
Reutterer, Thomas
;
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
57
(
2011
)
3
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009854299
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