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Understanding Regulatory Fit
Aaker, Jennifer L.; Lee, Angela Y. - In: Journal of marketing research : JMR 43 (2006) 1, pp. 15-19
Persistent link: https://www.econbiz.de/10006640834
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"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Aaker, Jennifer L.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10006658651
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A closer look at reference price : a commentary
Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154
Persistent link: https://www.econbiz.de/10010186083
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The Role of Regulatory Focus in Preference Construction
Wang, Jing; Lee, Angela Y. - In: Journal of marketing research : JMR 43 (2006) 1, pp. 28-38
Persistent link: https://www.econbiz.de/10006640831
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The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Lee, Angela Y.; Labroo, Aparna A. - In: Journal of marketing research : JMR 41 (2004) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10006646966
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Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice
Lee, Angela Y. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 440-454
Persistent link: https://www.econbiz.de/10006652717
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The Effects of Positive Mood on Memory
Lee, Angela Y.; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 26 (1999) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10006665531
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Remembering Versus Knowing: Issues in Buyers' Processing of Price Information
Monroe, Kent B.; Lee, Angela Y. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 207-225
Persistent link: https://www.econbiz.de/10006152896
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010186082
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Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit
Hong, Jiewen; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 682-695
Persistent link: https://www.econbiz.de/10007906632