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The Asymmetric Impact of Negat...
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Mittal, Vikas
30
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13
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4
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3
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3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Marketing research : a magazine of management and applications
3
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3
Interfaces : the INFORMS journal on the practice of operations research
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OLC EcoSci
ECONIS (ZBW)
145
RePEc
11
BASE
7
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4
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1
The Role of Attributions in Customer Satisfaction: A Reexamination
Tsiros, Michael
;
Mittal, Vikas
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 476-483
Persistent link: https://www.econbiz.de/10006645527
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2
The Role of Issue Valence and Issue Capability in Determining Effort Investment
Mittal, Vikas
;
Ross Jr, William T.
;
Tsiros, Michael
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10006652716
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3
Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity
Winterich, Karen Page
;
Mittal, Vikas
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10008284396
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4
A Typology of Situational Factors: Impact on Salesperson Decision-Making about Ethical Issues
Ross Jr, William T.
;
Robertson, Diana C.
- In:
Journal of business ethics : JOBE
46
(
2003
)
3
,
pp. 213-234
Persistent link: https://www.econbiz.de/10006887119
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5
Interpreting Interactions: Raw Means or Residual Means?
Ross Jr, William T.
;
Creyer, Elizabeth H.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
2
,
pp. 330
Persistent link: https://www.econbiz.de/10006687947
Saved in:
6
REGULAR FEATURES - The Ombudsman: Reaction to Armstrong's "Management Folklore and Management Science"
Miser, Hugh J.
;
Ross Jr, William T.
;
Armstrong, J.Scott
; …
- In:
Interfaces : the INFORMS journal on the practice of …
28
(
1998
)
4
,
pp. 81-93
Persistent link: https://www.econbiz.de/10006304083
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7
The Ombudsman: Management Folklore and Management Science -- On Portfolio Planning, Escalation Bias, and Such
Scott Armstrong, J.
;
Ross Jr, William T.
;
Arkes, Hal R.
; …
- In:
Interfaces : the INFORMS journal on the practice of …
26
(
1996
)
4
,
pp. 25-55
Persistent link: https://www.econbiz.de/10006326467
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8
Social Contracts and Marketing Ethics
Dunfee, Thomas W.
;
Smith, N.Craig
;
Ross Jr, William T.
- In:
Journal of marketing
63
(
1999
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10005966972
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9
Performance in Principal-Agent Dyads: The Causes and Consequences of Perceived Asymmetry of Commitment to the Relationship
Ross Jr, William T.
;
Anderson, Erin
;
Weitz, Barton
- In:
Management science : journal of the Institute for …
43
(
1997
)
5
,
pp. 680-704
Persistent link: https://www.econbiz.de/10006100393
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10
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
Gunasti, Kunter
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
5
,
pp. 823-837
Persistent link: https://www.econbiz.de/10008168530
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