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Accessing memory and customer choice: Benefit-to-store (brand) retrieval models that predict purchase
Woodside, Arch G.; Thelen, Eva M. - In: Marketing and research today : the journal of the … 24 (1996) 4, pp. 260
Persistent link: https://www.econbiz.de/10006402586
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An agenda for research into services management - Afterword to the special edition on European research in service marketing
Lings, Ian; Lemmink, Jos; Botschen, Günther - In: Journal of business research : JBR 57 (2004) 4, pp. 456
Persistent link: https://www.econbiz.de/10006718850
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Special issue on European research in service marketing
Lemmink, Jos G.A.M.; Botschen, Günther; Lings, Ian N. - In: Journal of business research : JBR 57 (2004) 4, pp. 372-373
Persistent link: https://www.econbiz.de/10006718858
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Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
Botschen, Günther; Hemetsberger, Andrea - In: Journal of business research : JBR 42 (1998) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10006733503
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Strategy paradigms for the management of quality:dealing with complexity
Combe, Ian A.; Botschen, Günther - In: European journal of marketing : EJM 38 (2004) 5, pp. 500-523
Persistent link: https://www.econbiz.de/10006080454
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Brand-driven leadership for change management in retailing
Botschen, Günther; Combe, Ian; Thelen, Eva - In: European retail research 26 (2012) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10010118093
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Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers' variety perceptions.
Herpen, Erica van; Pieters, Rik - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10006893272
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Beyond valence in customer dissatisfaction - A review and new findings on behavioral responses to regret and disappointment in failed services
Zeelenberg, Marcel; Pieters, Rik - In: Journal of business research : JBR 57 (2004) 4, pp. 445-455
Persistent link: https://www.econbiz.de/10006718851
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Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
Louro, Maria J.; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 833-840
Persistent link: https://www.econbiz.de/10006644482
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Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik; Rosbergen, Edward; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006664532