Narrow search
Showing 1 - 10 of 90
Cover Image
Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 35 (1998) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006670179
Cover Image
Identifying Innovators for the Cross-Selling of New Products
Kamakura, Wagner A.; Kossar, Bruce S.; Wedel, Michel - In: Management science : journal of the Institute for … 50 (2004) 8, pp. 1120-1133
Persistent link: https://www.econbiz.de/10006079914
Cover Image
Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 34 (1997) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006672516
Cover Image
Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel; Kamakura, Wagner A.; DeSarbo, Wayne S.; … - In: Journal of marketing research : JMR 32 (1995) 4, pp. 457-462
Persistent link: https://www.econbiz.de/10006679927
Cover Image
Life-Style Segmentation With Tailored Interviewing
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 32 (1995) 3, pp. 308-317
Persistent link: https://www.econbiz.de/10006681250
Cover Image
An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions From Finite Mixtures of Multinomial Logit Models
Kamakura, Wagner A.; Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 22 (2004) 1, pp. 121-125
Persistent link: https://www.econbiz.de/10008214948
Cover Image
Assessing the Service-Profit Chain - To manage profitability, firms must carefully implement the service-profit chain.
Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; … - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 294-317
Persistent link: https://www.econbiz.de/10006893274
Cover Image
Modeling Multiple Category Brand Preference with Household Basket Data
Russell, Gary J.; Kamakura, Wagner A. - In: Journal of retailing 73 (1997) 4, pp. 439-462
Persistent link: https://www.econbiz.de/10006629696
Cover Image
Productivity Assessment of Multiple Retail Outlets
Kamakura, Wagner A.; Lenartowicz, Thomasz; Ratchford, … - In: Journal of retailing 72 (1996) 4, pp. 333-356
Persistent link: https://www.econbiz.de/10006632677
Cover Image
Understanding Brand Competition Using Micro and Macro Scanner Data
Russell, Gary J.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 289-303
Persistent link: https://www.econbiz.de/10006687048