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Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity
Bush, Alan J.; Smart, Denise; Nichols, Ernest L. - In: Journal of business research : JBR 55 (2002) 5, pp. 343-348
Persistent link: https://www.econbiz.de/10006723910
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Sports Celebrity Influence on the Behavioral Intentions of Generation Y
Bush, Alan J.; Martin, Craig A.; Bush, Victoria D. - In: Journal of advertising research 44 (2004) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10006504442
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Advertiser Perceptions of the Internet as a Marketing Communications Tool
Bush, Alan J.; Bush, Victoria; Harris, Sharon - In: Journal of advertising research 38 (1998) 2, pp. 17-28
Persistent link: https://www.econbiz.de/10006522892
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Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns
Bush, Victoria D.; Venable, Beverly T.; Bush, Alan J. - In: Journal of business ethics : JOBE 23 (2000) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10006910207
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Customer Entertainment in Relationship Marketing: A Literature Review and Directions for Future Research
Oakley, Jared; Bush, Alan J. - In: Journal of relationship marketing : innovations & … 11 (2012) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009845636
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Salesperson coachability: what it is and why it matters
Shannahan, Kirby L.J.; Shannahan, Rachelle J.; Bush, Alan J. - In: The journal of business & industrial marketing 28 (2013) 5, pp. 411-420
Persistent link: https://www.econbiz.de/10010138579
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Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators
Bush, Victoria D.; Smith, Rachel Korthage; Bush, Alan J. - In: Journal of marketing education : JME 35 (2013) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10010152181
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Sales technology: Help or hindrance to ethical behaviors and productivity?
Bush, Alan J.; Bush, Victoria D.; Orr, Linda M.; Rocco, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1198
Persistent link: https://www.econbiz.de/10007859697
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The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising
Henley Jr, Walter Hodges; Philhours, Melodie; … - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10008311506