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Customer involvement and interaction in retail banking: an examination of risk and confidence in the purchase of financial products
Howcroft, Barry; Hamilton, Robert; Hewer, Paul - In: The journal of services marketing 21 (2007) 7, pp. 481-491
Persistent link: https://www.econbiz.de/10007870578
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The survival potential of companies placed into administrative receivership
Hamilton, Robert; Howcroft, Barry; Liu, Zhonghua; Pond, … - In: Managerial finance 28 (2002) 6, pp. 5-19
Persistent link: https://www.econbiz.de/10006559072
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Spinning Warhol: Celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola; Brownlie, Douglas; Hewer, Paul; … - In: Journal of marketing management : MM 27 (2011) 13, pp. 1504-1525
Persistent link: https://www.econbiz.de/10009807280
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‘The exploding plastic inevitable’: ‘Branding being’, brand Warhol & the factory years
Hewer, Paul; Brownlie, Douglas; Kerrigan, Finola - In: Scandinavian journal of management 29 (2013) 2, pp. 184-193
Persistent link: https://www.econbiz.de/10010109361
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Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research
Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5-6, pp. 395-410
Persistent link: https://www.econbiz.de/10007901917
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Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia
Brownlie, Douglas; Hewer, Paul; Tadajewski, Mark - In: Journal of marketing management : MM 25 (2009) 7-8, pp. 635-776
Persistent link: https://www.econbiz.de/10008327655
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International, rigorous, and insightful
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 5, pp. 517-522
Persistent link: https://www.econbiz.de/10009966454
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Engaging marketing management
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 7, pp. 955-957
Persistent link: https://www.econbiz.de/10009994557
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Editorial: Paradigmatic and Geographic Diversity in Marketing Theory and Practice
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10009818320
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Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology : unpacking the spatial logic of celebrity culture
Hewer, Paul; Hamilton, Kathy - In: Marketing theory 12 (2012) 4, pp. 411-425
Persistent link: https://www.econbiz.de/10010076092