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Steckel, Joel H.
11
Ghosh, Avijit
4
Markovitch, Dmitri G.
3
Brody, Ed
2
Craig, C.Samuel
2
Lee, Jack K.H.
2
Vanhonacker, Wilfried R.
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Banerji, Anir van
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Bucklin, Louis P.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
European journal of marketing : EJM
1
International journal of forecasting
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OLC EcoSci
ECONIS (ZBW)
39
RePEc
14
USB Cologne (EcoSocSci)
8
BASE
2
Other ZBW resources
1
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1
Grewal and Levy to be next editors of Journal of Retailing
Bucklin, Louis P.
;
Craig, C.Samuel
;
Ghosh, Avijit
- In:
Journal of retailing
77
(
2001
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10006621072
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2
Using Household-Level Viewing Data to Maximize Effective Reach
Craig, C.Samuel
;
Ghosh, Avijit
- In:
Journal of advertising research
33
(
1993
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10006540315
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3
Competitive Positioning in Markets with Nonuniform Preferences
Ansari, Asim
;
Economides, Nicholas
;
Ghosh, Avijit
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
3
,
pp. 248-273
Persistent link: https://www.econbiz.de/10006942084
Saved in:
4
Transition and Transformation: Journal of Retailing 1985–1991
Ghosh, Avijit
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 506-510
Persistent link: https://www.econbiz.de/10008889560
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5
Special Section - 2001: A Marketing Odyssey
Steckel, Joel H.
;
Brody, Ed
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 331-336
Persistent link: https://www.econbiz.de/10006898251
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6
Special Section - 2001: A Marketing Odyssey
Steckel, Joel H.
;
Brody, Ed
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 331-336
Persistent link: https://www.econbiz.de/10006898297
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7
Consumer Strategies for Purchasing Assortments within a Single Product Class
Lee, Jack K.H.
;
Steckel, Joel H.
- In:
Journal of retailing
75
(
1999
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10006626039
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8
A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework
Lee, Jack K.H.
;
Sudhir, K.
;
Steckel, Joel H.
- In:
Journal of marketing research : JMR
39
(
2002
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10006655465
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9
Addendum to "Cross-validating Regression Models in Marketing Research"
Steckel, Joel H.
;
Vanhonacker, Wilfried R.
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
1
,
pp. 109
Persistent link: https://www.econbiz.de/10006934432
Saved in:
10
Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry
Markovitch, Dmitri G.
;
Steckel, Joel H.
;
Yeung, Bernard
- In:
Management science : journal of the Institute for …
51
(
2005
)
10
,
pp. 1467-1480
Persistent link: https://www.econbiz.de/10006076946
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