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Goldsmith, Ronald E.
41
Clark, Ronald A.
6
Flynn, Leisa R.
5
Lafferty, Barbara A.
4
Eastman, Jacqueline K.
3
Flynn, Leisa Reinecke
3
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3
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3
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2
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2
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2
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Journal of business research : JBR
6
The service industries journal
6
Journal of retailing and consumer services
4
Marketing intelligence & planning
3
Psychology & marketing
3
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
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OLC EcoSci
ECONIS (ZBW)
51
RePEc
15
Other ZBW resources
3
USB Cologne (EcoSocSci)
2
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1
The King and Summers Opinion Leadership Scale: Revision and Refinement
Reinecke Flynn, Leisa
;
Goldsmith, Ronald E.
;
Eastman, …
- In:
Journal of business research : JBR
31
(
1994
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10006744767
Saved in:
2
Opinion Leaders and Opinion Seekers: Two New Measurement Scales
Reinecke Flynn, Leisa
;
Goldsmith, Ronald E.
;
Eastman, …
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
2
,
pp. 137-147
Persistent link: https://www.econbiz.de/10006153960
Saved in:
3
A Short, Reliable Measure of Subjective Knowledge
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
46
(
1999
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10006730653
Saved in:
4
An Empirical Study of Heavy Users of Travel Agencies
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Bonn, Mark
- In:
Journal of travel research : a quarterly publication of …
33
(
1994
)
1
,
pp. 38-43
Persistent link: https://www.econbiz.de/10006946265
Saved in:
5
Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010055248
Saved in:
6
Motivators of market mavenism in the retail environment
Goldsmith, Ronald E.
;
Flynn, Leisa R.
;
Clark, Ronald A.
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 390-398
Persistent link: https://www.econbiz.de/10009979332
Saved in:
7
Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10010109193
Saved in:
8
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10010147116
Saved in:
9
Have it your way: consumer attitudes toward personalized marketing
Goldsmith, Ronald E.
;
Freiden, Jon B.
- In:
Marketing intelligence & planning
22
(
2004
)
2
,
pp. 228-239
Persistent link: https://www.econbiz.de/10006964340
Saved in:
10
Number 4 - The personalised marketplace: Beyond the 4Ps
Goldsmith, Ronald E.
- In:
Marketing intelligence & planning
17
(
1999
)
4-5
,
pp. 178-185
Persistent link: https://www.econbiz.de/10006987798
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