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Does "Bait and Switch" Really Benefit Consumers? Advancing the Discussion ... - This colloquy is not quite over: Further analysis still indicates that bait and switch is bad for consumers
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 290
Persistent link: https://www.econbiz.de/10006916287
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Does "Bait and Switch" Really Benefit Consumers? - This paper disputes the conclusions offered by Gerstner and Hess (1990); extension of their model shows that bait and switch should not be legalized
Wilkie, William L.; Mela, Carl F.; Gundlach, Gregory T. - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 273-282
Persistent link: https://www.econbiz.de/10006916289
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Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion
Bradford, Kevin D.; Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 2, pp. 284-298
Persistent link: https://www.econbiz.de/10007021827
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Bringing Marketing Insights to Bear on Antitrust Policy and Competitive Conduct - Marketing Research and Public Policy: The Case of Slotting Fees
Wilkie, William L.; Desrochers, Debra M.; Gundlach, … - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 2, pp. 275-288
Persistent link: https://www.econbiz.de/10007035342
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Section IV: What Are the Contributions of Marketing to Organizational - Marketing's Contributions to Society
Wilkie, William L.; Moore, Elizabeth S. - In: Journal of marketing 63 (1999), pp. 198
Persistent link: https://www.econbiz.de/10005964032
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866
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Book Reviews - Featuring a Special Essay
Wilkie, William L. - In: Journal of marketing 66 (2002) 3, pp. 141
Persistent link: https://www.econbiz.de/10005941770
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Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Moore, Elizabeth S.; Wilkie, William L.; Lutz, Richard J. - In: Journal of marketing 66 (2002) 2, pp. 17-37
Persistent link: https://www.econbiz.de/10005943713
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Continuing Challenges to Scholarly Research in Marketing
Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 131-134
Persistent link: https://www.econbiz.de/10007748589
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What Does the Definition of Marketing Tell Us About Ourselves?
Wilkie, William L.; Moore, Elizabeth S. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 269-276
Persistent link: https://www.econbiz.de/10007865578