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2
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Ghose, Sanjoy
24
Dou, Wenyu
15
Zhou, Nan
8
Bhatnagar, Amit
7
Wang, Guangping
5
Yan, Ruiliang
5
Li, Hairong
3
Su, Chenting
3
Mukhopadhyay, Samar K.
2
Balachander, Subramanian
1
Balakrishnan, Nagraj
1
Bristow, Dennis
1
Chakravarty, Amiya K.
1
Chou, David C.
1
Cui, Nan
1
Gulati, Rajesh
1
Kurata, Hisashi
1
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1
Liangyu, Ma
1
Lim, Kai H
1
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1
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1
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1
Nielsen, Ulrik
1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
5
Journal of advertising research
3
Economic and political weekly : a Sameeksha Trust publ
2
European journal of marketing : EJM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Management international review : mir ; journal of international business
2
Operations research, Management science : OR MS ; the international literature digest
2
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and systems research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of professional services marketing
1
Journal of retailing
1
Management information systems : mis quarterly
1
Production and operations management : an international journal of the Production and Operations Management Society
1
The journal of business : B
1
The journal of personal selling & sales management
1
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OLC EcoSci
ECONIS (ZBW)
43
RePEc
12
Other ZBW resources
7
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1
A dynamic nonlinear model of online retail competition using Cusp Catastrophe Theory
Dou, Wenyu
;
Ghose, Sanjoy
- In:
Journal of business research : JBR
59
(
2006
)
7
,
pp. 838-848
Persistent link: https://www.econbiz.de/10007265900
Saved in:
2
Will Internet Users Pay for Online Content?
Dou, Wenyu
- In:
Journal of advertising research
44
(
2004
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10006503550
Saved in:
3
THE WEB - Using Corporate Websites for Export Marketing - To better serve international customers through the Internet, exporters should strengthen their websites' communication or transaction capabilities by putting together the most appropriate site components.
Dou, Wenyu
;
Nielsen, Ulrik
;
Tan, Chee-Ming
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 105-116
Persistent link: https://www.econbiz.de/10006508009
Saved in:
4
How Smart Are "Smart Banners"?
Dou, Wenyu
;
Linn, Randy
;
Yang, Sixian
- In:
Journal of advertising research
41
(
2001
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10006511492
Saved in:
5
A structural analysis of business-to-business digital markets
Dou, Wenyu
;
Chou, David C.
- In:
Industrial marketing management : the international …
31
(
2002
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10006269877
Saved in:
6
Consumer patronage of ethnic portals
Dou, Wenyu
;
Yoo, Boonghee
;
Liangyu, Ma
- In:
International marketing review
20
(
2003
)
6
,
pp. 661-677
Persistent link: https://www.econbiz.de/10006251179
Saved in:
7
Brand Positioning Strategy Using Search Engine Marketing
Dou, Wenyu
;
Lim, Kai H
;
Su, Chenting
;
Zhou, Nan
;
Cui, Nan
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 261-281
Persistent link: https://www.econbiz.de/10008425775
Saved in:
8
The Effect of Agency Creativity on Campaign Outcomes: The Moderating Role of Market Conditions
Li, Hairong
;
Dou, Wenyu
;
Wang, Guangping
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008167907
Saved in:
9
Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
Su, Chenting
;
Yang, Zhilin
;
Zhuang, Guijun
;
Zhou, Nan
; …
- In:
Journal of international business studies : JIBS ; a …
40
(
2009
)
4
,
pp. 668-689
Persistent link: https://www.econbiz.de/10008247898
Saved in:
10
Consumption attitudes and adoption of new consumer products: a contingency approach
Wang, Guangping
;
Dou, Wenyu
;
Zhou, Nan
- In:
European journal of marketing : EJM
42
(
2008
)
1-2
,
pp. 238
Persistent link: https://www.econbiz.de/10007979069
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