Narrow search
Showing 1 - 10 of 46
Cover Image
Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice
Brown, Christina L.; Carpenter, Gregory S. - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 372-385
Persistent link: https://www.econbiz.de/10006663314
Cover Image
Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.; Lattin, James M. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1361-1369
Persistent link: https://www.econbiz.de/10006104847
Cover Image
Consumption Vocabulary and Preference Formation
West, Patricia M.; Brown, Christina L.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 120-135
Persistent link: https://www.econbiz.de/10006678560
Cover Image
Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments are inappropriately based on a single dimension, the choice of which is contextually determined.
Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10006898243
Cover Image
Special Section - Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments are inappropriately based on a single dimension, the choice of which is contextually determined.
Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10006898289
Cover Image
A meta-analysis of the impact of price presentation on perceived savings
Krishna, Aradhna; Briesch, Richard; Lehmann, Donald R.; … - In: Journal of retailing 78 (2002) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10006616168
Cover Image
The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions
Moreau, Page; Krishna, Aradhna; Harlam, Bari - In: Journal of retailing 77 (2001) 4, pp. 547-570
Persistent link: https://www.econbiz.de/10006618395
Cover Image
The Effect of Deal Knowledge on Consumer Purchase Behavior
Krishna, Aradhna - In: Journal of marketing research : JMR 31 (1994) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10006687067
Cover Image
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Feinberg, Fred M.; Krishna, Aradhna; Zhang, Z.John - In: Journal of marketing research : JMR 39 (2002) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10006653474
Cover Image
Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach
Raghubir, Priya; Krishna, Aradhna - In: Journal of marketing research : JMR 36 (1999) 3, pp. 313-326
Persistent link: https://www.econbiz.de/10006665771