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Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully
Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10006916292
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FEATURES - Split-Questionnaire Designs: A New Tool in Survey Designs and Panel Management - Shorter surveys ease the burden on respondents and help generate quality results.
Vriens, Marco; Wedel, Michel; Sándor, Zsolt - In: Marketing research : a magazine of management and … 13 (2001) 2, pp. 14-19
Persistent link: https://www.econbiz.de/10007113297
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Ratings-based versus choice-based latent class conjoint models
Vriens, Marco; Oppewal, Harmen; Wedel, Michael - In: Journal of the Market Research Society : JMRS 40 (1998) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10006700626
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Pictorial stimuli in conjoint analysis
Loosschilder, Gerald H.; Rosbergen, Edward; Vriens, Marco; … - In: Journal of the Market Research Society : JMRS 37 (1995) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10006709270
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Conjoint experiments for direct mail response optimization
Vriens, Marco; Scheer, Hiek R.van der; Hoekstra, Janny C.; … - In: European journal of marketing : EJM 32 (1998) 3-4, pp. 323-339
Persistent link: https://www.econbiz.de/10006098682
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Recherches et expériences - Pourquoi certaines communautés en ligne marchentelles mieux que d'autres ? Explication des secrets de la psychologie sociale et cognitive.
Hamilton, Jamie; Eyre, Lee; Tramp, Misia; Vriens, Marco; … - In: Revue française du marketing (2008) 220, pp. 17-28
Persistent link: https://www.econbiz.de/10008177910
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Unleashing Hidden Insights - Business insights need to be extracted and prepared for impact.
Vriens, Marco; Verhulst, Rogier - In: Marketing research : a magazine of management and … 20 (2008) 4, pp. 12-17
Persistent link: https://www.econbiz.de/10008170468
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Building a Research Community - Customer community councils help foster dialogue with customers.
Hamilton, Jamie; Vriens, Marco; Tramp, Misia - In: Marketing research : a magazine of management and … 20 (2008) 3, pp. 16-25
Persistent link: https://www.econbiz.de/10008111313
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Strategic Research Design - Using research to gain and sustain a competitive advantage.
Vriens, Marco - In: Marketing research : a magazine of management and … 15 (2003) 4, pp. 20-25
Persistent link: https://www.econbiz.de/10007103248
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The Hard Impact of the Soft Touch - How to use brand-positioning attributes in conjoint analysis.
Vriens, Marco; Frazier, Curtis - In: Marketing research : a magazine of management and … 15 (2003) 2, pp. 22-27
Persistent link: https://www.econbiz.de/10007105190