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Srinivasan, Kannan
52
Rajiv, Surendra
16
Kekre, Sunder
9
Narasimhan, Om
6
Dutta, Shantanu
5
Mehta, Nitin
4
Mukhopadhyay, Tridas
4
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Economic and political weekly : a Sameeksha Trust publ
8
Journal of marketing research : JMR
7
Journal of marketing
2
Journal of retailing
2
Operations research, Management science : OR MS ; the international literature digest
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic theory
1
Journal of the American Statistical Association : JASA
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Strategic management journal
1
The accounting review : a journal of the American Accounting Association
1
The journal of business : B
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
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OLC EcoSci
ECONIS (ZBW)
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New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Padmanabhan, V.
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10006670181
Saved in:
2
F: COMPUTING AND INFORMATION SYSTEMS - Information technology impact on process output and quality
Mukhopadhyay, Tridas
;
Srinivasan, Kannan
;
Rajiv, Surendra
- In:
Operations research, Management science : OR MS ; the …
38
(
1998
)
4
,
pp. 439-442
Persistent link: https://www.econbiz.de/10006521948
Saved in:
3
Response to Competitive Entry: A Rationale for Delayed Defensive Reaction - If the incumbent firm reacts aggressively to entry, consumers may wonder if the entrant's product quality is good
Kalra, Ajay
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
17
(
1998
)
4
,
pp. 380-405
Persistent link: https://www.econbiz.de/10006916231
Saved in:
4
New Product Development Structures and Time-to-Market
Datar, Srikant
;
Jordan, Clark
;
Kekre, Sunder
;
Rajiv, …
- In:
Management science : journal of the Institute for …
43
(
1997
)
4
,
pp. 452-464
Persistent link: https://www.econbiz.de/10006100466
Saved in:
5
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Padmanabhan, V.
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
34
(
1997
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10006672518
Saved in:
6
Advantages of Time-Based New Product Development in a Fast-Cycle Industry
Datar, Srikant
;
Jordan, C.Clark
;
Kekre, Sunder
;
Rajiv, …
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10006675258
Saved in:
7
New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market
Datar, Srikant
;
Jordan, Clark
;
Kekre, Sunder
;
Rajiv, …
- In:
The journal of product innovation management : an …
13
(
1996
)
4
,
pp. 325-333
Persistent link: https://www.econbiz.de/10007326445
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8
Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
Mehta, Nitin
;
Chen, Xinlei (Jack)
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-438
Persistent link: https://www.econbiz.de/10008420695
Saved in:
9
Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Mehta, Nitin
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10007722121
Saved in:
10
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
Mehta, Nitin
;
Chen, Xinlei (Jack)
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10008063977
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