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Understanding Dual Distribution: The Case of Reps and House Accounts
Dutta, Shantanu; Bergen, Mark; Heide, Jan B.; John, George - In: The journal of law, economics, & organization 11 (1995) 1, pp. 189-204
Persistent link: https://www.econbiz.de/10007007711
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Understanding Cooperative Advertising Participation Rates in Conventional Channels
Bergen, Mark; John, George - In: Journal of marketing research : JMR 34 (1997) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10006673517
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Section II: How Do Markets Function and Evolve? - Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
John, George; Weiss, Allen M.; Dutta, Shantanu - In: Journal of marketing 63 (1999), pp. 78-91
Persistent link: https://www.econbiz.de/10005964041
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Combining Lab Experiments and Industry Data in Transaction Cost Analysis: The Case of Competition as a Safeguard
Dutta, Shantanu; John, George - In: The journal of law, economics, & organization 11 (1995) 1, pp. 87-111
Persistent link: https://www.econbiz.de/10007007716
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ARTICLES - Heterogeneity in Price Rigidity: Evidence from a Case Study Using Microlevel Data
Levy, Daniel; Dutta, Shantanu; Bergen, Mark - In: Journal of money, credit and banking : JMCB 34 (2002) 1, pp. 197-220
Persistent link: https://www.econbiz.de/10006655766
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ARTICLES - Menu Costs, Posted Prices, and Multiproduct Retailers
Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Venable, Robert - In: Journal of money, credit and banking : JMCB 31 (1999) 4, pp. 683-703
Persistent link: https://www.econbiz.de/10006665056
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Pricing process as a capability: a resource-based perspective
Dutta, Shantanu; Zbaracki, Mark J.; Bergen, Mark - In: Strategic management journal 24 (2003) 7, pp. 615-630
Persistent link: https://www.econbiz.de/10006822766
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Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets
Zbaracki, Mark J.; Ritson, Mark; Levy, Daniel; Dutta, … - In: The review of economics and statistics 86 (2004) 2, pp. 514-533
Persistent link: https://www.econbiz.de/10006366291
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Competing With Gray Markets - The sale of branded products through unauthorized channels is a growing problem for suppliers. A three-pronged approach can help them fight back.
Antia, Kersi D.; Bergen, Mark; Dutta, Shantanu - In: MIT sloan management review 46 (2004) 1, pp. 63-70
Persistent link: https://www.econbiz.de/10006241957