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Spence, Mark T.
13
Kuusela, Hannu
7
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4
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4
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3
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
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OLC EcoSci
ECONIS (ZBW)
39
Other ZBW resources
22
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3
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1
Expertise effects on prechoice decision processes and final outcomes: A protocol analysis
Kuusela, Hannu
;
Spence, Mark T.
;
Kanto, Antti J.
- In:
European journal of marketing : EJM
32
(
1998
)
5-6
,
pp. 559-576
Persistent link: https://www.econbiz.de/10006098610
Saved in:
2
Using the pairwise comparison method to assess competitive priorities within a supply chain
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Spence, Mark T.
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 631-639
Persistent link: https://www.econbiz.de/10009987175
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3
Consumer perceptions of Internet banking in Finland: The moderating role of familiarity
Mäenpää, Katariina
;
Kale, Sudhir H.
;
Kuusela, Hannu
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 266-276
Persistent link: https://www.econbiz.de/10008052309
Saved in:
4
Identifying competitive customer value propositions in retailing
Rintamäki, Timo
;
Kuusela, Hannu
;
Mitronen, Lasse
- In:
Managing service quality : MSQ ; an international journal
17
(
2007
)
6
,
pp. 621-634
Persistent link: https://www.econbiz.de/10007881028
Saved in:
5
Value co-creation: theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P.K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10010063325
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6
Investment service providers gaining competitive advantage by focusing on consumers’ varying investment goals
Puustinen, Pekka
;
Kuusela, Hannu
;
Rintamäki, Timo
- In:
Journal of financial services marketing : JFSM
17
(
2012
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010022896
Saved in:
7
Consumer perceptions of Internet banking in Finland: The moderating role of familiarity
Mäenpää, Katariina
;
Kale, Sudhir H.
;
Kuusela, Hannu
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 266-277
Persistent link: https://www.econbiz.de/10008883313
Saved in:
8
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes In a Memory-Based Brand Choice Task
Shapiro, Stewart
;
Spence, Mark T.
- In:
Journal of consumer research : JCR ; an …
28
(
2002
)
4
,
pp. 603-617
Persistent link: https://www.econbiz.de/10006655420
Saved in:
9
Managerial Intuition: A Conceptual And Operational Framework
Shapiro, Stewart
;
Spence, Mark T.
- In:
Business horizons
40
(
1997
)
1
,
pp. 63-68
Persistent link: https://www.econbiz.de/10006206894
Saved in:
10
Do Violent Social Cause Advertisements Promote Social Change? An Examination of Implicit Associations
Zlatevska, Natalina
;
Spence, Mark T.
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 322-334
Persistent link: https://www.econbiz.de/10009960996
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