Narrow search
Showing 1 - 10 of 45
Cover Image
Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers' variety perceptions.
Herpen, Erica van; Pieters, Rik - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 331-341
Persistent link: https://www.econbiz.de/10006893272
Cover Image
Beyond valence in customer dissatisfaction - A review and new findings on behavioral responses to regret and disappointment in failed services
Zeelenberg, Marcel; Pieters, Rik - In: Journal of business research : JBR 57 (2004) 4, pp. 445-455
Persistent link: https://www.econbiz.de/10006718851
Cover Image
Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
Louro, Maria J.; Pieters, Rik; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 833-840
Persistent link: https://www.econbiz.de/10006644482
Cover Image
Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik; Rosbergen, Edward; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006664532
Cover Image
Introduction: Special Issue on Service Marketing and Management: European Contributions
Pieters, Rik; Botschen, Guenther - In: Journal of business research : JBR 44 (1999) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10006731837
Cover Image
B ORGANIZATIONAL BEHAVIOR - Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory Bc:140
Pieters, Rik; Warlop, Luk; Wedel, Michel - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 509-512
Persistent link: https://www.econbiz.de/10006505402
Cover Image
D MODELING AND SYSTEMS ANALYSIS - Eye fixations on advertisements and memory for brands: A model and findings - Db:140
Wedel, Michel; Pieters, Rik - In: Operations research, Management science : OR MS ; the … 42 (2002) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10006510216
Cover Image
Who Talks to Whom? Intra- and Interdisciplinary Communication of Economics Journals
Pieters, Rik; Baumgartner, Hans - In: Journal of economic literature 40 (2002) 2, pp. 483-509
Persistent link: https://www.econbiz.de/10006826935