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The nomological net of perceiv...
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Pieters, Rik
44
Wedel, Michel
16
Zeelenberg, Marcel
6
Baumgartner, Hans
4
Warlop, Luk
3
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research : JMR
4
Journal of business research : JBR
3
Journal of marketing
3
Operations research, Management science : OR MS ; the international literature digest
3
European journal of marketing : EJM
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
International journal of service industry management : IJSIM
1
Journal of economic literature
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Sigma : kwaliteitsbeleid, kwaliteitsbeheersing, systematische kwaliteitszorg
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Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
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OLC EcoSci
ECONIS (ZBW)
63
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USB Cologne (EcoSocSci)
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2
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1
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Dienstenkeurmerken gekeurd op kwaliteit - Het aanbod van keurmerken in Nederland is overweldigend, zowel voor goederen als voor diensten. In dit artikel, gebaseerd op twee studies, wordt bekeken in hoeverre het gebruik van specifieke dienstenkeurmerken is gelegitimeerd. Uit de resultaten van de onderzoeken blijkt onder andere dat dienstenkeurmerken weliswaar heel veel potentie hebben om een ...
Roest, Henk
;
Verhallen, Theo
- In:
Sigma : kwaliteitsbeleid, kwaliteitsbeheersing, …
45
(
1999
)
4
,
pp. 6-9
Persistent link: https://www.econbiz.de/10006987516
Saved in:
2
Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers' variety perceptions.
Herpen, Erica van
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10006893272
Saved in:
3
Beyond valence in customer dissatisfaction - A review and new findings on behavioral responses to regret and disappointment in failed services
Zeelenberg, Marcel
;
Pieters, Rik
- In:
Journal of business research : JBR
57
(
2004
)
4
,
pp. 445-455
Persistent link: https://www.econbiz.de/10006718851
Saved in:
4
Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions
Louro, Maria J.
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
31
(
2005
)
4
,
pp. 833-840
Persistent link: https://www.econbiz.de/10006644482
Saved in:
5
Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik
;
Rosbergen, Edward
;
Wedel, Michel
- In:
Journal of marketing research : JMR
36
(
1999
)
4
,
pp. 424-438
Persistent link: https://www.econbiz.de/10006664532
Saved in:
6
Introduction: Special Issue on Service Marketing and Management: European Contributions
Pieters, Rik
;
Botschen, Guenther
- In:
Journal of business research : JBR
44
(
1999
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10006731837
Saved in:
7
B ORGANIZATIONAL BEHAVIOR - Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory Bc:140
Pieters, Rik
;
Warlop, Luk
;
Wedel, Michel
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
5
,
pp. 509-512
Persistent link: https://www.econbiz.de/10006505402
Saved in:
8
D MODELING AND SYSTEMS ANALYSIS - Eye fixations on advertisements and memory for brands: A model and findings - Db:140
Wedel, Michel
;
Pieters, Rik
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10006510216
Saved in:
9
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings - Consumers' eye fixations on the brand and, to a lesser extent, on the pictorial element of print ads accumulate information that, when retrieved, promotes accuracy and speed of memory for the brand.
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
4
,
pp. 297-312
Persistent link: https://www.econbiz.de/10006904289
Saved in:
10
Who Talks to Whom? Intra- and Interdisciplinary Communication of Economics Journals
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of economic literature
40
(
2002
)
2
,
pp. 483-509
Persistent link: https://www.econbiz.de/10006826935
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