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The theoretical underpinnings of emotional dissonance: a framework and analysis of propositions
Phillips, Brendan; Tan, Thomas Tsu Wee; Julian, Craig - In: The journal of services marketing 20 (2006) 6-7, pp. 471
Persistent link: https://www.econbiz.de/10007378828
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Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective
Tan, Thomas Tsu Wee; Ling, Lee Boon; Theng, Eleanor … - In: Journal of business research : JBR 55 (2002) 10, pp. 853
Persistent link: https://www.econbiz.de/10006722885
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Globalization and trends in international marketing research in Asia
Tan, Thomas Tsu Wee; Lui, Tan Jee - In: Journal of business research : JBR 55 (2002) 10, pp. 799-804
Persistent link: https://www.econbiz.de/10006722891
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Introduction to a special issue of JBR on Asian business research
Tan, Thomas Tsu Wee - In: Journal of business research : JBR 55 (2002) 10, pp. 797-798
Persistent link: https://www.econbiz.de/10006722892
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Managing market Intelligence: An Asian marketing research perspective
Tan, Thomas Tsu Wee; Ahmed, Zafar U. - In: Marketing intelligence & planning 17 (1999) 6, pp. 298-306
Persistent link: https://www.econbiz.de/10006986504
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Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Weerawardena, Jay; O'Cass, Aron; Julian, Craig - In: Journal of business research : JBR 59 (2006) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10006713681
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The impact of firm and environmental characteristics on international joint venture (IJV) marketing performance in Thailand
Julian, Craig; O'Cass, Aron - In: Thunderbird international business review 46 (2004) 4, pp. 359-380
Persistent link: https://www.econbiz.de/10005926834
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Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
O'Cass, Aron; Julian, Craig - In: European journal of marketing : EJM 37 (2003) 3, pp. 366-384
Persistent link: https://www.econbiz.de/10006084799
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Emotional Dissonance and Customer Service: An Exploratory Study
Julian, Craig - In: Services marketing quarterly 29 (2008) 3, pp. 1-23
Persistent link: https://www.econbiz.de/10008148293
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The Internet, Strategy and Performance: A Study of Australian Export Market Ventures
Lu, Vinh; Julian, Craig - In: Journal of global marketing 21 (2008) 3, pp. 231
Persistent link: https://www.econbiz.de/10008148343