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Kalyanaram, Gurumurthy
9
Kerin, Roger A.
8
Howard, Daniel J.
5
Gengler, Charles
3
Sethuraman, Raj
3
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1
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1
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1
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1
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of the Academy of Marketing Science
2
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing review
1
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1
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1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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OLC EcoSci
ECONIS (ZBW)
58
USB Cologne (EcoSocSci)
20
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12
Other ZBW resources
5
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1
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Howard, Daniel J.
;
Kerin, Roger A.
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 185-204
Persistent link: https://www.econbiz.de/10007278443
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2
The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement
Howard, Daniel J.
;
Kerin, Roger A.
;
Gengler, Charles
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10007046650
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3
The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009896129
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4
Emotional Contagion Effects on Product Attitudes
Howard, Daniel J.
;
Gengler, Charles
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10006657595
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5
What's in a Name? A Complimentary Means of Persuasion
Howard, Daniel J.
;
Gengler, Charles
;
Jain, Ambuj
- In:
Journal of consumer research : JCR ; an …
22
(
1995
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10006680168
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6
A Personal Construct Analysis of Adaptive Selling and Sales Experience
Gengler, Charles E.
;
Howard, Daniel J.
;
Zolner, Kyle
- In:
Psychology & marketing
12
(
1995
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10007006446
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7
The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds - Advertising spending for durables can exhibit thresholds beneath which it is essentially ineffective.
Vakratsas, Demetrios
;
Feinberg, Fred M.
;
Bass, Frank M.
; …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 109-119
Persistent link: https://www.econbiz.de/10006882473
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8
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Kardes, Frank R.
;
Kalyanaram, Gurumurthy
; …
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10006687967
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9
Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research
Kalyanaram, Gurumurthy
;
Robinson, William T.
;
Urban, Glen L.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G212
Persistent link: https://www.econbiz.de/10006936040
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10
Empirical Generalizations from Reference Price Research
Kalyanaram, Gurumurthy
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G161
Persistent link: https://www.econbiz.de/10006936045
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