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Article
99
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Undetermined
88
German
9
English
2
Author
All
Evanschitzky, Heiner
35
Armstrong, J.Scott
29
Baumgarth, Carsten
27
Hubbard, Raymond
10
Ahlert, Dieter
7
Blut, Markus
7
Woisetschläger, David M.
6
Kenning, Peter
5
Backhaus, Christof
4
Green, Kesten C.
4
Brock, Christian
3
Collopy, Fred
3
Iyer, Gopalkrishnan R.
3
Merrilees, Bill
3
Punjaisri, Khanyapuss
3
Urde, Mats
3
Vogel, Verena
3
Wangenheim, Florian v.
3
Woisetschläger, David
3
Wunderlich, Maren
3
Adya, Monica
2
Binckebanck, Lars
2
Hesse, Josef
2
Kennedy, Miles
2
Lindsay, R. Murray
2
Norman, Andrew T.
2
Parsa, Rahul A.
2
Ramaseshan, B.
2
Schmidt, Marco
2
Sharma, Arun
2
Soon, Willie
2
Vetter, Daniel E.
2
Walsh, Gianfranco
2
Wilson, Alan
2
Yokum, J.Thomas
2
Aalto-Setälä, Ville
1
Ahlert, Martin
1
Alcott-Rodriguez, Dee
1
Armstrong, J. Scott
1
Berger, P.
1
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International journal of forecasting
13
Journal of business research : JBR
10
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
8
Industrial marketing management : the international journal for industrial and high-tech firms
5
Interfaces : the INFORMS journal on the practice of operations research
5
Journal of marketing management : MM
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
European journal of marketing : EJM
3
Journal of retailing
3
Journal of service management
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing intelligence & planning
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Business economics : the journal of the National Association of Business Economists
1
Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of arts management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business market management : jbm
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing education : JME
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
Journal of the Market Research Society : JMRS
1
Management decision : MD
1
Markenartikel : das Magazin für Markenführung
1
Marketing : ZFP ; journal of research and management
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Medienökonomie ; Buch, Zeitung, Zeitschrift, Radio, Fernsehen, Online
1
Operations research, Management science : OR MS ; the international literature digest
1
Quarterly journal of business and economics : QJBE
1
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OLC EcoSci
ECONIS (ZBW)
294
RePEc
29
Other ZBW resources
21
USB Cologne (EcoSocSci)
18
EconStor
16
USB Cologne (business full texts)
5
BASE
2
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1
Why We Don't Really Know What Statistical Significance Means: Implications for Educators
Hubbard, Raymond
;
Armstrong, J.Scott
- In:
Journal of marketing education : JME
28
(
2006
)
2
,
pp. 114-120
Persistent link: https://www.econbiz.de/10007270418
Saved in:
2
Abhandlungen - Die Rolle von Replikationen in der Markctingwissenschaft.
Baumgarth, Carsten
;
Evanschitzky, Heiner
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
4
,
pp. 253-261
Persistent link: https://www.econbiz.de/10006810732
Saved in:
3
The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project
Armstrong, J.Scott
;
Pagell, Ruth
;
Campanario, Juan Miguel
; …
- In:
Interfaces : the INFORMS journal on the practice of …
33
(
2003
)
6
,
pp. 91-111
Persistent link: https://www.econbiz.de/10006250078
Saved in:
4
The value of surprising findings for research on marketing
Armstrong, J.Scott
- In:
Journal of business research : JBR
56
(
2003
)
1
,
pp. 91
Persistent link: https://www.econbiz.de/10006721500
Saved in:
5
Discovery and communication of important marketing findings - Evidence and proposals
Armstrong, J.Scott
- In:
Journal of business research : JBR
56
(
2003
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10006721503
Saved in:
6
BOOK REVIEWS - Principles of Forecasting: A Handbook for Researchers and Practitioners
Lev, Benjamin
;
Armstrong, J.Scott
- In:
Interfaces : the INFORMS journal on the practice of …
32
(
2002
)
6
,
pp. 91
Persistent link: https://www.econbiz.de/10006260015
Saved in:
7
Escalation Bias: Does it Extend to Marketing?
Armstrong, J.Scott
;
Coviello, Nicole
;
Safranek, Barbara
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
3
,
pp. 247-254
Persistent link: https://www.econbiz.de/10006156017
Saved in:
8
REGULAR FEATURES - The Ombudsman: Reaction to Armstrong's "Management Folklore and Management Science"
Miser, Hugh J.
;
Ross Jr, William T.
;
Armstrong, J.Scott
; …
- In:
Interfaces : the INFORMS journal on the practice of …
28
(
1998
)
4
,
pp. 81-93
Persistent link: https://www.econbiz.de/10006304083
Saved in:
9
LETTERS
Buzzell, Robert D.
;
Armstrong, J.Scott
;
Petersen, Donald E.
- In:
Sloan management review
38
(
1996
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10006324790
Saved in:
10
The Ombudsman: Business School Prestige--Research versus Teaching
Armstrong, J.Scott
;
Sperry, Tad
- In:
Interfaces : the INFORMS journal on the practice of …
24
(
1994
)
2
,
pp. 13
Persistent link: https://www.econbiz.de/10006343613
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