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Product and channel-related risk and involvement in online contexts
Gutiérrez, Sonia San Martín; Izquierdo, Carmen Camarero; … - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 263-273
Persistent link: https://www.econbiz.de/10009897878
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The impact of customer relationship marketing on the firm performance: a Spanish case
Izquierdo, Carmen Camarero; Cillán, Jesús Gutiérrez; … - In: The journal of services marketing 19 (2005) 4, pp. 234-244
Persistent link: https://www.econbiz.de/10007780853
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How alternative marketing strategies impact the performance of Spanish museums
Izquierdo, Carmen Camarero; Samaniego, María José Garrido - In: The journal of management development 26 (2007) 9, pp. 809-831
Persistent link: https://www.econbiz.de/10007797777
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How alternative marketing strategies impact the performance of Spanish museums
Izquierdo, Carmen Camarero; Samaniego, María José Garrido - In: The journal of management development 26 (2007) 9-10, pp. 809-831
Persistent link: https://www.econbiz.de/10007879308
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The consumer's relational commitment: main dimensions and antecedents
Gutiérrez, Sonia Sanmartín; Cillán, Jesús Gutiérrez; … - In: Journal of retailing and consumer services 11 (2004) 6, pp. 351-368
Persistent link: https://www.econbiz.de/10007786669
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The interaction of dependence and trust in long-term industrial relationships
Izquierdo, Carmen Camarero; Cillán, Jesús Gutiérrez - In: European journal of marketing : EJM 38 (2004) 8, pp. 974-994
Persistent link: https://www.econbiz.de/10007786686