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Managing Consumer Uncertainty...
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19
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14
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5
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Castaño, Raquel
9
Kacker, Manish
5
Sujan, Mita
5
Sujan, Harish
3
Perez, María Eugenia
2
Quintanilla, Claudia
2
Basset, Guy
1
Baumgartner, Hans
1
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1
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1
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1
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1
Felix, Reto
1
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1
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1
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1
Lilien, Gerrit H.Van Bruggen Gary L.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of business competition and growth : IJBCG
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Qualitative market research : an international journal
2
GfK marketing intelligence review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Psychology & marketing
1
The journal of consumer marketing
1
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OLC EcoSci
ECONIS (ZBW)
68
USB Cologne (EcoSocSci)
21
RePEc
8
Other ZBW resources
7
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1
Preparing for the adoption of the new arrival
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
GfK marketing intelligence review
(
2009
)
2
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009893802
Saved in:
2
Learning Orientation, Working Smart, and Effective Selling
Sujan, Harish
;
Weitz, Barton A.
;
Kumar, Nirmalya
- In:
Journal of marketing
58
(
1994
)
3
,
pp. 39-52
Persistent link: https://www.econbiz.de/10006002304
Saved in:
3
Introduction
Sujan, Harish
;
Mummalaneni, Venkatapparao
- In:
Psychology & marketing
12
(
1995
)
4
,
pp. 239-242
Persistent link: https://www.econbiz.de/10007006449
Saved in:
4
Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses
Lilien, Gerrit H.Van Bruggen Gary L.
;
Kacker, Manish
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10006652715
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5
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
- In:
Journal of consumer research : JCR ; an …
26
(
1999
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
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6
The impact of channel function performance on buyer#8211seller relationships in marketing channels
Van Bruggen, Gerrit H.
;
Kacker, Manish
;
Nieuwlaat, Chantal
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10006161318
Saved in:
7
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
Baumgartner, Hans
;
Sujan, Mita
;
Padgett, Dan
- In:
Journal of marketing research : JMR
34
(
1997
)
2
,
pp. 219-232
Persistent link: https://www.econbiz.de/10006674475
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8
Self-Accountability Emotions and Fear Appeals: Motivating Behavior
Passyn, Kristen
;
Sujan, Mita
- In:
Journal of consumer research : JCR ; an …
32
(
2006
)
4
,
pp. 583-589
Persistent link: https://www.econbiz.de/10007223080
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9
Skill-based versus effort-based task difficulty: A task-analysis approach to the role of specific emotions in motivating difficult actions
Passyn, Kirsten
;
Sujan, Mita
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
3
,
pp. 461-469
Persistent link: https://www.econbiz.de/10009988711
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10
Specific Investments in FranchisorFranchisee Relationships: A Model
Kacker, Manish
;
Wu, Ruhai
- In:
Journal of marketing channels : ... distribution …
20
(
2013
)
1
,
pp. 120-140
Persistent link: https://www.econbiz.de/10010073000
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