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Preparing for the adoption of the new arrival
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review (2009) 2, pp. 16-23
Persistent link: https://www.econbiz.de/10009893802
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Learning Orientation, Working Smart, and Effective Selling
Sujan, Harish; Weitz, Barton A.; Kumar, Nirmalya - In: Journal of marketing 58 (1994) 3, pp. 39-52
Persistent link: https://www.econbiz.de/10006002304
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Introduction
Sujan, Harish; Mummalaneni, Venkatapparao - In: Psychology & marketing 12 (1995) 4, pp. 239-242
Persistent link: https://www.econbiz.de/10007006449
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Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
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Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
Baumgartner, Hans; Sujan, Mita; Padgett, Dan - In: Journal of marketing research : JMR 34 (1997) 2, pp. 219-232
Persistent link: https://www.econbiz.de/10006674475
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Self-Accountability Emotions and Fear Appeals: Motivating Behavior
Passyn, Kristen; Sujan, Mita - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 583-589
Persistent link: https://www.econbiz.de/10007223080
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Skill-based versus effort-based task difficulty: A task-analysis approach to the role of specific emotions in motivating difficult actions
Passyn, Kirsten; Sujan, Mita - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 461-469
Persistent link: https://www.econbiz.de/10009988711
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Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses
Lilien, Gerrit H.Van Bruggen Gary L.; Kacker, Manish - In: Journal of marketing research : JMR 39 (2002) 4, pp. 469-478
Persistent link: https://www.econbiz.de/10006652715
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The impact of channel function performance on buyer#8211seller relationships in marketing channels
Van Bruggen, Gerrit H.; Kacker, Manish; Nieuwlaat, Chantal - In: International journal of research in marketing : IJRM ; … 22 (2005) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10006161318
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Specific Investments in FranchisorFranchisee Relationships: A Model
Kacker, Manish; Wu, Ruhai - In: Journal of marketing channels : ... distribution … 20 (2013) 1, pp. 120-140
Persistent link: https://www.econbiz.de/10010073000