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Alpert, Frank
9
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8
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7
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3
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2
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Journal of marketing management : MM
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OLC EcoSci
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Pioneer brand advantage with UK consumers
Rettie, Ruth
;
Hilliar, Simon
;
Alpert, Frank
- In:
European journal of marketing : EJM
36
(
2002
)
7-8
,
pp. 895-911
Persistent link: https://www.econbiz.de/10006087325
Saved in:
2
Normalising green behaviours: A new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3
,
pp. 420-445
Persistent link: https://www.econbiz.de/10009845515
Saved in:
3
The role of situational variables in online grocery shopping in the UK
Robinson, Helen
;
Dall'Olmo Riley, Francesca
;
Rettie, Ruth
; …
- In:
The marketing review
7
(
2007
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10009853094
Saved in:
4
CAQDAS: a supplementary tool for qualitative market research
Rettie, Ruth
;
Robinson, Helen
;
Radke, Anja
;
Ye, Xiajiao
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009853804
Saved in:
5
Is social norms marketing effective?: A case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010175785
Saved in:
6
Online grocery shopping: the influence of situational factors
Hand, Chris
;
Riley, Francesca Dall'Olmo
;
Harris, Patricia
; …
- In:
European journal of marketing : EJM
43
(
2009
)
9
,
pp. 1205-1219
Persistent link: https://www.econbiz.de/10008316443
Saved in:
7
Web Survey Bias: Sample or Mode Effect?
Grandcolas, Ursula
;
Rettie, Ruth
;
Marusenko, Kira
- In:
Journal of marketing management : MM
19
(
2003
)
5-6
,
pp. 541-562
Persistent link: https://www.econbiz.de/10006968349
Saved in:
8
Marketing social norms: Social marketing and the ‘social norm approach’
Burchell, Kevin
;
Rettie, Ruth
;
Patel, Kavita
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010068964
Saved in:
9
3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory Study
Rodgers, Shelly
;
Harris, Mary Ann
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 322-329
Persistent link: https://www.econbiz.de/10006505677
Saved in:
10
THE WEB - Post-Adoption Attitudes to Advertising on the Internet - This study reports the results of an online survey of top executives in advertising, marketing, new media, and public relations agencies to examine their "post-adoption attitudes" toward Internet advertising.
Rodgers, Shelly
;
Chen, Qlmei
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 95-104
Persistent link: https://www.econbiz.de/10006508010
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