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Chan, Kara
26
Ng, Yu Leung
4
Bech-Larsen, Tino
2
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2
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2
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2
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Young consumers : insight and ideas for responsible marketers
11
The journal of consumer marketing
5
Journal of international consumer marketing
3
Qualitative market research : an international journal
3
International marketing review
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Services marketing quarterly
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OLC EcoSci
ECONIS (ZBW)
76
Other ZBW resources
54
RePEc
7
USB Cologne (EcoSocSci)
6
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1
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1
Social comparison of material possessions among adolescents
Chan, Kara
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 316-330
Persistent link: https://www.econbiz.de/10009853811
Saved in:
2
ARTICLES - How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis
Ji, Mindy F.
;
McNeal, James U.
- In:
Journal of advertising : official publication of the …
30
(
2001
)
3
,
pp. 79
Persistent link: https://www.econbiz.de/10008119404
Saved in:
3
Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
Moon, Young Sook
;
Chan, Kara
- In:
International marketing review
22
(
2005
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10006239718
Saved in:
4
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10010131769
Saved in:
5
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10010144825
Saved in:
6
Development of materialistic values among children and adolescents
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
3
,
pp. 244-257
Persistent link: https://www.econbiz.de/10010175345
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7
Perception of Green Hotels Among Tourists in Hong Kong: An Exploratory Study
Han, Xing
;
Chan, Kara
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010177736
Saved in:
8
Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010184191
Saved in:
9
Consumers' response to offensive advertising: a cross cultural study
Chan, Kara
;
Li, Lyann
;
Diehl, Sandra
;
Terlutter, Ralf
- In:
International marketing review
24
(
2007
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10007797760
Saved in:
10
Social comparison, imitation of celebrity models and materialism among Chinese youth
Chan, Kara
;
Prendergast, Gerard P.
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 799-826
Persistent link: https://www.econbiz.de/10008148135
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