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Marketing to subsistence consumers: Lessons from practice
Weidner, Kelly L.; Rosa, José Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-570
Persistent link: https://www.econbiz.de/10008412203
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Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India
Viswanathan, Madhu; Antonio Rosa, José; Ruth, Julie A - In: Journal of marketing 74 (2010) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10008410566
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On the sociocognitive dynamics between categories and product models in mature markets
Rosa, José Antonio; Judson, Kimberly M.; Porac, Joseph F. - In: Journal of business research : JBR 58 (2005) 1, pp. 62-69
Persistent link: https://www.econbiz.de/10006714005
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Micro-Level Product-Market Dynamics: Shared Knowledge and Its Relationship to Market Development
Rosa, José Antonio; Spanjol, Jelena - In: Journal of the Academy of Marketing Science 33 (2005) 2, pp. 197-216
Persistent link: https://www.econbiz.de/10006150065
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Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management
Viswanathan, Madhubalan; Rosa, José Antonio; Harris, … - In: Journal of marketing 69 (2005) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10005919155
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Section II: How Do Markets Function and Evolve? - Sociocognitive Dynamics in a Product Market
Rosa, José Antonio; Porac, Joseph F.; Runser-Spanjol, … - In: Journal of marketing 63 (1999), pp. 64-77
Persistent link: https://www.econbiz.de/10005964042
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Marketing Education for the Next Four Billion: Challenges and Innovations
Rosa, José Antonio - In: Journal of marketing education : JME 34 (2012) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10009848772
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Understanding poverty and promoting poverty alleviation through transformative consumer research
Blocker, Christopher P.; Ruth, Julie A.; Sridharan, Srinivas - In: Journal of business research : JBR 66 (2013) 8, pp. 1195-1202
Persistent link: https://www.econbiz.de/10010119597
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Involving mind, body, and friends: Management that engenders creativity
Rosa, José Antonio; Qualls, William J.; Fuentes, Carlos - In: Journal of business research : JBR 61 (2008) 6, pp. 631-639
Persistent link: https://www.econbiz.de/10007991397
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The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
Bohlmann, Jonathan D.; Rosa, José Antonio; Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 25 (2006) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10007284414