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Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
Wiles, Michael A.; Jain, Shailendra P.; Mishra, Saurabh; … - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 828-846
Persistent link: https://www.econbiz.de/10008708352
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For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
Jain, Shailendra Pratap; Lindsey, Charles; Agrawal, Nidhi; … - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10007743768
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To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food
Talukdar, Debabrata; Lindsey, Charles - In: Journal of marketing 77 (2013) 2, pp. 124-123
Persistent link: https://www.econbiz.de/10010089707
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Bayesian estimation of an autorgressive model using Markov chain Monte Carlo
Barnett, Glen; Kohn, Robert; Sheather, Simon - In: Journal of econometrics 74 (1996) 2, pp. 237-254
Persistent link: https://www.econbiz.de/10006796249