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The future of communications - MEDIA FUTURES - Life begins at 40 - How outdoor fits into people's lives -- And your media mix.
McEvoy, David - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 110-112
Persistent link: https://www.econbiz.de/10006754621
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An emerging African business quarter amid urban decline
Barrett, Giles Andrew; McEvoy, David - In: Journal of enterprising communities : people and places … 7 (2013) 3, pp. 274-292
Persistent link: https://www.econbiz.de/10010185172
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Ethnic enclaves or middleman minority? : regional patterns of ethnic minority entrepreneurship in Britain
McEvoy, David; Hafeez, Khalid - In: International journal of business and globalisation : IJBG 3 (2009) 1, pp. 94-110
Persistent link: https://www.econbiz.de/10009883233
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Introduction from Special Editors
McEvoy, David; Hafeez, Khalid; Keoy, Kay H. - In: International small business journal 28 (2010) 2, pp. 131-136
Persistent link: https://www.econbiz.de/10008399600
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OUTDOOR RESEARCH - 50 years of outdoor research - 50 years on, repeated outdoor research shows how the poster market has changed -- And still remains a powerful force.
McEvoy, David; Hoy, Rachel - In: ADMAP : for decisionmakers in advertising, marketing, … 38 (2003) 6, pp. 45-47
Persistent link: https://www.econbiz.de/10006761457
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MEDIA CREATIVITY - Outdoor: The creative medium - Creativity in media isn't just mixing media better: It's exploiting single media more ingeniously. Outdoor can show us how.
McEvoy, David - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 5, pp. 26-28
Persistent link: https://www.econbiz.de/10006767552
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OUTDOOR ADVERTISING - Outdoor advertising effectiveness - How do we know posters work? Research, of course - and here is some of the evidence.
McEvoy, David - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 11, pp. 21-23
Persistent link: https://www.econbiz.de/10006770811