Rodríguez Castellanos, Arturo; Hoyos Iruarrizaga, Jon; … - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 1, pp. 17-35
In the innovation age, the necessary technology equipment and other R&D investments are not enough to configure an innovation ecosystem. The real challenge probably consists in promoting and reaching a cultural change in order to encourage and internalize innovation capacities, values and...
