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Brand extension feedback: The role of advertising
Martínez, Eva; Montaner, Teresa; Pina, José M. - In: Journal of business research : JBR 62 (2009) 3, pp. 305-313
Persistent link: https://www.econbiz.de/10008172973
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Brand extension feedback: The role of advertising
Martínez, Eva; Montaner, Teresa; Pina, José M. - In: Journal of business research : JBR 62 (2009) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10008895052
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Consumer responses to brand extensions: a comprehensive model
Martínez, Eva; Pina, José M. - In: European journal of marketing : EJM 44 (2010) 7, pp. 1182-1206
Persistent link: https://www.econbiz.de/10008437640
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Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
Pina, José M.; Dall'Olmo Riley, Francesca; Lomax, Wendy - In: Journal of business research : JBR 66 (2013) 9, pp. 1411-1419
Persistent link: https://www.econbiz.de/10010121578
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Corporate Social Responsibility as a Vehicle to Reveal the Corporate Identity: A Study Focused on the Websites of Spanish Financial Entities
Bravo, Rafael; Matute, Jorge; Pina, José M. - In: Journal of business ethics : JOBE 107 (2012) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10009978013
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From Online to Offline Through Brand Extensions and Alliances
Bravo, Rafael; Hem, Leif E.; Pina, José M. - In: International journal of e-business research : an … 8 (2012) 1, pp. 17-35
Persistent link: https://www.econbiz.de/10009816382
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Downscale extensions: Consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of business research : JBR 66 (2013) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10010054599
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Expansion strategies for online brands going offline
Bravo, Rafael; Iversen, Nina M.; Pina, José M. - In: Marketing intelligence & planning 29 (2011) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10008928085
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Corporate brand image of financial institutions: a consumer approach
Bravo, Rafael; Montaner, Teresa; Pina, José M. - In: The journal of product & brand management 21 (2012) 4, pp. 232-246
Persistent link: https://www.econbiz.de/10010026087
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Characterisation of Spanish store brand consumers
Martínez, Eva; Montaner, Teresa - In: International journal of retail & distribution management 36 (2008) 6, pp. 477-493
Persistent link: https://www.econbiz.de/10008057896