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Gelb, Betsy D.
35
Bush, Darren
4
Geiger-Oneto, Stephanie
3
Yujuico, Emmanuel
3
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2
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2
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Business horizons
7
Journal of advertising research
7
Journal of business strategy
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising : JCIRA
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
MIT sloan management review
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Marketing management : a quarterly business management publication of the American Marketing Association
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International marketing review
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OLC EcoSci
ECONIS (ZBW)
46
RePEc
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15
USB Cologne (EcoSocSci)
4
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1
Better marketing to developing countries: Why and how
Yujuico, Emmanuel
;
Gelb, Betsy D.
- In:
Business horizons
53
(
2010
)
5
,
pp. 501-510
Persistent link: https://www.econbiz.de/10008444213
Saved in:
2
Marketing Technological Innovation to LDCs: Lessons from One Laptop Per Child
Yujuico, Emmanuel
;
DuBois Gelb, Betsy
- In:
California management review : CMR
53
(
2011
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10008877685
Saved in:
3
Markets, Marketing and Developing Countries: Where We Stand and Where We are Heading – Edited by Hans van Trijp and Paul Ingenbleek
Yujuico, Emmanuel
- In:
Natural resources forum : a United Nations sustainable …
35
(
2011
)
1
,
pp. 73-75
Persistent link: https://www.econbiz.de/10008846841
Saved in:
4
Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a general advertising only policy for firms that wish to allocate financial resources as efficiently as possible.
Torres, Ivonne M.
;
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
6
,
pp. 69-76
Persistent link: https://www.econbiz.de/10006507770
Saved in:
5
Observations - "Market Patriotism": Advertising Dilemma - Should an advertiser focus communication on patriotic themes or associations in this time when so many others are doing so?
Gelb, Betsy D.
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 67-70
Persistent link: https://www.econbiz.de/10006509566
Saved in:
6
SPECIAL ISSUE: YOUTH RESEARCH - OBSERVATIONS - Gaining "Bonus Customers" by Stretching the Market
Gelb, Betsy D.
- In:
Journal of advertising research
41
(
2001
)
5
,
pp. 73
Persistent link: https://www.econbiz.de/10006510817
Saved in:
7
OBSERVATIONS - Republican Brands, Democrat Brands Can a brand be perceived by consumers as Republican or Democrat? Advertisers may well be associating a brand with a political party even when they do not intend to
Gelb, Betsy D.
;
Sorescu, Alina B.
- In:
Journal of advertising research
40
(
2000
)
1-2
,
pp. 95-102
Persistent link: https://www.econbiz.de/10006516451
Saved in:
8
OBSERVATIONS - "Subtle Servant": A Theme for the Next Decade - Should advertising celebrate what the product will free up the user from handling him- or herself? Yes, says the author, but the trick is to keep a comfort level that conforms to norms that say we can have service but not servants
Gelb, Betsy D.
- In:
Journal of advertising research
39
(
1999
)
5
,
pp. 51-54
Persistent link: https://www.econbiz.de/10006517865
Saved in:
9
Advertising to Increase Effectiveness of Use
Gelb, Betsy D.
- In:
Journal of advertising research
38
(
1998
)
1
,
pp. 71-74
Persistent link: https://www.econbiz.de/10006523604
Saved in:
10
Creating "Memes" While Creating Advertising
Gelb, Betsy D.
- In:
Journal of advertising research
37
(
1997
)
6
,
pp. 57-59
Persistent link: https://www.econbiz.de/10006524875
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