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Narasimhan, Chakravarthi
27
Niraj, Rakesh
4
Messinger, Paul R.
3
Zhang, Qin
3
Zhang, Z.John
3
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2
Chen, Yuxin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing
2
Journal of retailing
2
The journal of business & industrial marketing
2
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1
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1
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1
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1
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OLC EcoSci
ECONIS (ZBW)
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Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees - Price-matching guarantees can facilitate price competition.
Chen, Yuxin
;
Narasimhan, Chakravarthi
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
3
,
pp. 300-314
Persistent link: https://www.econbiz.de/10006899803
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2
Quantifying the Competitive Impact of a New Entrant
Geisel, Martin S.
;
Narasimhan, Chakravarthi
;
Sen, Subrata K.
- In:
Journal of business research : JBR
26
(
1993
)
3
,
pp. 263
Persistent link: https://www.econbiz.de/10006746733
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3
Individual Marketing with Imperfect Targetability - Being imperfect in targeting is perfect for profit.
Chen, Yuxin
;
Narasimhan, Chakravarthi
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006902875
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4
Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs - If laggard's disadvantages are small, why rush?
Narasimhan, Chakravarthi
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
4
,
pp. 313-327
Persistent link: https://www.econbiz.de/10006904288
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5
A Model of Retail Formats Based on Consumers' Economizing on Shopping Time
Messinger, Paul R.
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10006925022
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6
A Model of Retail Formats Based on Consumers' Economizing on Shopping Time
Messinger, Paul R.
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10006925035
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7
The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory
Lal, Rajiv
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10006933419
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8
Has Power Shifted in the Grocery Channel?
Messinger, Paul R.
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10006936625
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9
Markov chain Monte Carlo and models of consideration set and parameter heterogeneity
Chiang, Jeongwen
;
Chib, Siddhartha
;
Narasimhan, Chakravarthi
- In:
Journal of econometrics
89
(
1999
)
1
,
pp. 223-248
Persistent link: https://www.econbiz.de/10006786605
Saved in:
10
Customer Profitability in a Supply Chain
Niraj, Rakesh
;
Gupta, Mahendra
;
Narasimhan, Chakravarthi
- In:
Journal of marketing
65
(
2001
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10005948231
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