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Side Payments in Marketing
Hauser, John R.; Simester, Duncan I.; Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 246-255
Persistent link: https://www.econbiz.de/10006921941
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Customer Satisfaction Incentives
Hauser, John R.; Simester, Duncan I.; Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 13 (1994) 4, pp. 327-350
Persistent link: https://www.econbiz.de/10006942080
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Internal Customers and Internal Suppliers
Hauser, John R.; Simester, Duncan I.; Wernerfelt, Birger - In: Journal of marketing research : JMR 33 (1996) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10006679195
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Fast Polyhedral Adaptive Conjoint Estimation - Polyhedral methods provide new opportunities for question design and estimation in partial-profile conjoint analysis.
Toubia, Olivier; Simester, Duncan I.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 273-303
Persistent link: https://www.econbiz.de/10006885939
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Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Toubia, Olivier; Hauser, John R.; Simester, Duncan I. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10006648033
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Determinants of Asset Ownership: A Study of the Carpentry Trade
Simester, Duncan I.; Wernerfelt, Birger - In: The review of economics and statistics 87 (2005) 1, pp. 50-58
Persistent link: https://www.econbiz.de/10006363431
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Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi- Experiments in the United States and Spain
Simester, Duncan L.; Hauser, John R.; Wernerfelt, Birger; … - In: Journal of marketing research : JMR 37 (2000) 1, pp. 102-112
Persistent link: https://www.econbiz.de/10006663754
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Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies - Large-scale field experiments in mail-order catalogs are used to investigate how price promotions affect future purchasing behavior.
Anderson, Eric T.; Simester, Duncan I. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10006882480
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Research Note: Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand - Claiming that a premium quality product is suitable for price-sensitive consumers may undermine the credibility of a retailer's claim.
Anderson, Eric T.; Simester, Duncan I. - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10006899802
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Are Sale Signs Less Effective When More Products Have Them? - Yes, at least in part because customers stop believing them.
Anderson, Eric T.; Simester, Duncan I. - In: Marketing science : the marketing journal of the … 20 (2001) 2, pp. 121-142
Persistent link: https://www.econbiz.de/10006901395