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Accounting for Heterogeneity and Nonstationarity in a Cross-sectional Model of Consumer Purchase Behavior
Fader, Peter S.; Lattin, James M. - In: Marketing science : the marketing journal of the … 12 (1993) 3, pp. 304-317
Persistent link: https://www.econbiz.de/10006949298
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Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneity - "It might be a kink, but it's not what you think."
Bell, David R.; Lattin, James M. - In: Marketing science : the marketing journal of the … 19 (2000) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10006907278
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Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP
Bell, David R.; Lattin, James M. - In: Marketing science : the marketing journal of the … 17 (1998) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10006919591
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Investigating the relationship between time in market and pioneering advantage
Brown, Christina L.; Lattin, James M. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1361-1369
Persistent link: https://www.econbiz.de/10006104847
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Consideration: Review of Research and Prospects for Future Insights
Roberts, John H.; Lattin, James M. - In: Journal of marketing research : JMR 34 (1997) 3, pp. 406-410
Persistent link: https://www.econbiz.de/10006673513
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A Hidden Markov Model of Customer Relationship Dynamics
Netzer, Oded; Lattin, James M.; Srinivasan, V. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 185-204
Persistent link: https://www.econbiz.de/10007997088
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OR FORUM-Little's Law as Viewed on Its 50th Anniversary
Little, John D. C. - In: Operations research : the journal of the Operations … 59 (2011) 3, pp. 536-550
Persistent link: https://www.econbiz.de/10009177455
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#8220Counting Your Customers#8221 the Easy Way: An Alternative to the Pareto-NBD Model
Fader, Peter S.; Hardie, Bruce G.S.; Lee, Ka Lok - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 275-284
Persistent link: https://www.econbiz.de/10006876992
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Modeling Browsing Behavior at Multiple Websites
Park, Young-Hoon; Fader, Peter S. - In: Marketing science : the marketing journal of the … 23 (2004) 3, pp. 280-303
Persistent link: https://www.econbiz.de/10006880111
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A Dynamic Changepoint Model for New Product Sales Forecasting - Capturing the full range of trial-repeat dynamics, plus marketing mix effects, in a parsimonious integrated model.
Fader, Peter S.; Hardie, Bruce G.S.; Huang, Chun-Yao - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10006882477