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#8220Counting Your Customers#8221 the Easy Way: An Alternative to the Pareto-NBD Model
Fader, Peter S.; Hardie, Bruce G.S.; Lee, Ka Lok - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 275-284
Persistent link: https://www.econbiz.de/10006876992
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RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
Fader, Peter S.; Hardie, Bruce G.S.; Lee, Ka Lok - In: Journal of marketing research : JMR 42 (2005) 4, pp. 415-430
Persistent link: https://www.econbiz.de/10006642902
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More Than Meets the Eye - Stop using observable measures to forecast customer lifetime value.
Fader, Peter S.; Hardie, Bruce G.S.; Lee, Ka Lok - In: Marketing research : a magazine of management and … 18 (2006) 2, pp. 8-15
Persistent link: https://www.econbiz.de/10007290776
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New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
Jerath, Kinshuk; Fader, Peter S.; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 866-881
Persistent link: https://www.econbiz.de/10009343966
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Customer-Base Analysis in a Discrete-Time Noncontractual Setting
Fader, Peter S.; Hardie, Bruce G. S.; Shang, Jen - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1086-1109
Persistent link: https://www.econbiz.de/10008762682
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Rejoinder-Temporal Stochastic Inflation in Choice-Based Research
Fader, Peter S.; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10008375651
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A Joint Model of Usage and Churn in Contractual Settings
Ascarza, Eva; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 570-590
Persistent link: https://www.econbiz.de/10010158725
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Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Chylinski, Mathew B.; Roberts, John H.; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 549-567
Persistent link: https://www.econbiz.de/10010009577
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Modeling Browsing Behavior at Multiple Websites
Park, Young-Hoon; Fader, Peter S. - In: Marketing science : the marketing journal of the … 23 (2004) 3, pp. 280-303
Persistent link: https://www.econbiz.de/10006880111
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A Dynamic Changepoint Model for New Product Sales Forecasting - Capturing the full range of trial-repeat dynamics, plus marketing mix effects, in a parsimonious integrated model.
Fader, Peter S.; Hardie, Bruce G.S.; Huang, Chun-Yao - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10006882477