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The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay
Claudy, Marius C.; Michelsen, Claus; O’Driscoll, Aidan - In: Energy policy 39 (2011) 3, pp. 1459-1470
Persistent link: https://www.econbiz.de/10008848989
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Discovering diversity in marketing practice
Murray, John A.; O'Driscoll, Aidan; Torres, Ann - In: European journal of marketing : EJM 36 (2002) 3, pp. 373-390
Persistent link: https://www.econbiz.de/10006087965
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Messianic eschatology: Some redemptive reflections on marketing and the benefits of a process approach
Murray, John A.; O'Driscoll, Aidan - In: European journal of marketing : EJM 31 (1997) 9-10, pp. 706-719
Persistent link: https://www.econbiz.de/10006100265
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Exploring paradox in marketing: managing ambiguity towards synthesis
O'Driscoll, Aidan - In: The journal of business & industrial marketing 23 (2008) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10007979020
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The Changing Nature of Theory and Practice in Marketing: On the Value of Synchrony
O'Driscoll, Aidan; Murray, John A. - In: Journal of marketing management : MM 14 (1998) 5, pp. 391-416
Persistent link: https://www.econbiz.de/10006992544
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Reflection on Contemporary Issues in Relationship Marketing: Evidence from a Longitudinal Case Study in the Building Materials Industry
O'Driscoll, Aidan - In: Journal of marketing management : MM 22 (2006) 1, pp. 111-134
Persistent link: https://www.econbiz.de/10006955354
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Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"
Ui Ghallachoir, Kate; O'Driscoll, Aidan; Mcdonagh, Pierre; … - In: Journal of marketing management : MM 21 (2005) 5-6, pp. 469-472
Persistent link: https://www.econbiz.de/10006956538
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"Stadtumbau Ost" in Sachsen : differenzierter Einsatz der Aufwertungsförderung notwendig!
Michelsen, Claus - In: Wirtschaft im Wandel 14 (2008) 2, pp. 62-71
Persistent link: https://www.econbiz.de/10009860745
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Energieeffiziente Wohnimmobilien stehen im Osten und Süden der Republik : Ergebnisse des ista-IWH-Energieeffizienzindex
Michelsen, Claus - In: Wirtschaft im Wandel 15 (2009) 9, pp. 380-388
Persistent link: https://www.econbiz.de/10009860871
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Deutlicher Sanierungsvorsprung ostdeutscher Bestandsimmobilien : Stand der Sanierung wichtiger Gebäudeteile ; Angaben in % des Gebäudebestands errichtet vor 1990
Michelsen, Claus - In: Wirtschaft im Wandel 15 (2009) 9, pp. 359
Persistent link: https://www.econbiz.de/10009860875