//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using Lexical Semantic Analysi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
34
Language
All
Undetermined
28
English
6
Author
All
Aggarwal, Praveen
20
Vaidyanathan, Rajiv
12
Venkatesh, Alladi
12
Maamoun, Ahmed
3
Rochford, Linda
3
Dholakia, Nikhilesh
2
Huh, Jong
2
Jun, Sung
2
Knudsen, Kjell
2
(deceased), Taihoon Cha
1
Belk, Russell
1
Brunel, Frédéric F.
1
Castleberry, Stephen
1
Cha, Tai Hoon
1
Cha, Taihoon
1
Chen, Steven
1
Chitturi, Ravindra
1
Digerfeldt-Månsson, Theresa
1
Firat, A.Fuat
1
Fuat Firat, A.
1
Ha, Young-Myung
1
Jun, Sung-youl
1
Kim, Chang Soo
1
Kim, Young-Han
1
Koukova, Nevena T.
1
Kozowski, Wojciech
1
Mazumdar, Tridib
1
McCann-Nelson, Michelle
1
Meamber, Laurie A.
1
Nakata, Cheryl
1
O'Brien, Connie L.
1
Penaloza, Lisa
1
Peterson, Robert A.
1
Sherry Jr, John F.
1
Shih, Chuan-Fong
1
Sivakumar, K.
1
Umesh, U.N.
1
Vaidyanathan, S.S.
1
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing education : JME
4
Marketing theory
3
European journal of marketing : EJM
2
Journal of business case studies
2
Journal of marketing communications
2
Journal of marketing theory and practice
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business & economics research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of education for business
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Psychology & marketing
1
The journal of consumer marketing
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
57
Other ZBW resources
15
RePEc
10
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Venkatesh, Alladi
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10008259748
Saved in:
2
Who is the fairest of them all? An attributional approach to price fairness perceptions
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of business research : JBR
56
(
2003
)
6
,
pp. 453-464
Persistent link: https://www.econbiz.de/10006721107
Saved in:
3
The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Rochford, Linda
- In:
Journal of marketing education : JME
29
(
2007
)
3
,
pp. 223-233
Persistent link: https://www.econbiz.de/10007877142
Saved in:
4
Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-related Marketing Communications
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of marketing communications
11
(
2005
)
4
,
pp. 231-246
Persistent link: https://www.econbiz.de/10008116048
Saved in:
5
Perceived effectiveness of recommendation agent routines: search vs. experience goods
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
International journal of internet marketing and …
2
(
2005
)
1-2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10008116307
Saved in:
6
Eliciting Online Customers' Preferences: Conjoint vs Self-Explicated Attribute-Level Measurements
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
Journal of marketing management : MM
19
(
2003
)
1-2
,
pp. 157-178
Persistent link: https://www.econbiz.de/10006969531
Saved in:
7
Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
;
Kozowski, Wojciech
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010057394
Saved in:
8
Managerial and Public Attitudes Toward Ethics in Marketing Research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Castleberry, Stephen
- In:
Journal of business ethics : JOBE
109
(
2012
)
4
,
pp. 463-482
Persistent link: https://www.econbiz.de/10010019010
Saved in:
9
The Hot Seat: Profiling the Marketing Department Chair
Aggarwal, Praveen
;
Rochford, Linda
;
Vaidyanathan, Rajiv
- In:
Journal of marketing education : JME
31
(
2009
)
1
,
pp. 40-51
Persistent link: https://www.econbiz.de/10008226929
Saved in:
10
Type IV Error in Marketing Research: The Investigation of ANOVA Interactions
Umesh, U.N.
;
Peterson, Robert A.
;
McCann-Nelson, Michelle
; …
- In:
Journal of the Academy of Marketing Science
24
(
1996
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10006153954
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->