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Retailer Pricing and Competitive Effects
Kopalle, Praveen; Biswas, Dipayan; Chintagunta, Pradeep K. - In: Journal of retailing 85 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10008232102
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Practice Prize Paper-Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655
Persistent link: https://www.econbiz.de/10008281506
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Economics of information in the Web economy - Towards a new theory?
Biswas, Dipayan - In: Journal of business research : JBR 57 (2004) 7, pp. 724-733
Persistent link: https://www.econbiz.de/10006718541
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Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?
Biswas, Dipayan; Grau, Stacy Landreth - In: Psychology & marketing 25 (2008) 5, pp. 399-415
Persistent link: https://www.econbiz.de/10007992647
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Making probability judgments of future product failures: The role of mental unpacking
Biswas, Dipayan; Keller, L. Robin; Burman, Bidisha - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 237-249
Persistent link: https://www.econbiz.de/10009972554
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What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification
Biswas, Dipayan; Pechmann, Cornelia - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 341-351
Persistent link: https://www.econbiz.de/10009825528
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The Impact of Sequential Data on Consumer Confidence in Relative Judgments
Biswas, Dipayan; Zhao, Guangzhi; Lehmann, Donald R - In: Journal of consumer research : JCR ; an … 37 (2011) 5, pp. 874-888
Persistent link: https://www.econbiz.de/10008819543
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F INFORMATION COMMERCE & TECHNOLOGY - Economics of information in the Web economy towards a Fc:160 new theory?
Biswas, Dipayan - In: Operations research, Management science : OR MS ; the … 45 (2005) 1, pp. 105-106
Persistent link: https://www.econbiz.de/10007782908
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The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Biswas, Dipayan; Biswas, Abhijit; Das, Neel - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 17-32
Persistent link: https://www.econbiz.de/10008126621
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Innovations in Retail Pricing and Promotions
Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10009177973