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Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies - Large-scale field experiments in mail-order catalogs are used to investigate how price promotions affect future purchasing behavior.
Anderson, Eric T.; Simester, Duncan I. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10006882480
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Research Note: Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand - Claiming that a premium quality product is suitable for price-sensitive consumers may undermine the credibility of a retailer's claim.
Anderson, Eric T.; Simester, Duncan I. - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10006899802
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Are Sale Signs Less Effective When More Products Have Them? - Yes, at least in part because customers stop believing them.
Anderson, Eric T.; Simester, Duncan I. - In: Marketing science : the marketing journal of the … 20 (2001) 2, pp. 121-142
Persistent link: https://www.econbiz.de/10006901395
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A ORGANIZATIONAL DYNAMICS - Are sale signs less effective when more products have them? Af:140
Anderson, Eric T.; Simester, Duncan I. - In: Operations research, Management science : OR MS ; the … 42 (2002) 3, pp. 245-248
Persistent link: https://www.econbiz.de/10006509414
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The Role of Sale Signs - If stores can place sale signs on any or all of their products, why are they effective?
Anderson, Eric T.; Simester, Duncan I. - In: Marketing science : the marketing journal of the … 17 (1998) 2, pp. 139-155
Persistent link: https://www.econbiz.de/10006917682
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Research Note-Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
Anderson, Eric T.; Simester, Duncan I. - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 492-500
Persistent link: https://www.econbiz.de/10008063968
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Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.; Fong, Nathan M.; Simester, Duncan I.; … - In: MSI reports : working paper series (2008) 4, pp. 25-45
Persistent link: https://www.econbiz.de/10009893523
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Price Stickiness and Customer Antagonism*
Anderson, Eric T.; Simester, Duncan I. - In: The quarterly journal of economics 125 (2010) 2, pp. 729-766
Persistent link: https://www.econbiz.de/10008404627
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Mind Your Pricing Cues - How do consumers know when they're getting a bargain? Remarkably, they look for signals from the retailers themselves. Retailers mismanage those signals at their peril.
Anderson, Eric; Simester, Duncan - In: Harvard business review : HBR (2003), pp. 96-108
Persistent link: https://www.econbiz.de/10005932911
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Internet channel conflict : problems and solutions
Anderson, Eric T.; Simester, Duncan; Zettelmeyer, Florian - In: Review of marketing research 7 (2010), pp. 63-92
Persistent link: https://www.econbiz.de/10009957645