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O'Reilly, Norm
13
Nadeau, John
12
O'Reilly, Norman J.
7
Kaplan, Alan
5
Séguin, Benoit
4
Heslop, Louise A.
3
O’Reilly, Norm
3
Pegoraro, Ann
3
Ahn, Soohan
2
Byers, Simon
2
Heslop, Louise
2
Knight, Peter
2
Luk, Peter
2
O'Reilly, Norman
2
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2
Rahinel, Ryan
2
Ramaswami, V.
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
11
International journal of sport finance
3
Annals of tourism research : ATR ; a social sciences journal
2
Journal of marketing education : JME
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
Interfaces : the INFORMS journal on the practice of operations research
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Journal of strategic marketing
1
Operations research, Management science : OR MS ; the international literature digest
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OLC EcoSci
ECONIS (ZBW)
72
Other ZBW resources
22
RePEc
7
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1
"If you can't win, why should I buy a ticket?" : hope, fan welfare, and competitive balance
O'Reilly, Norm
;
Kaplan, Alan
;
Rahinel, Ryan
;
Nadeau, John
- In:
International journal of sport finance
3
(
2008
)
2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10009884636
Saved in:
2
The hope statistic as an alternative measure of competitive balance
Kaplan, Alan
;
Nadeau, John
;
O’Reilly, Norm
- In:
International journal of sport finance
6
(
2011
)
2
,
pp. 170-184
Persistent link: https://www.econbiz.de/10009884693
Saved in:
3
The CEO - "star athlete" analogy : the role of variable compensation in professional sport
Kaplan, Alan
;
O'Reilly, Norman J.
- In:
International journal of sport management and marketing …
3
(
2008
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10009869537
Saved in:
4
The Future of Marketing Education: A Practitioners Perspective
Finch, David
;
Nadeau, John
;
OReilly, Norm
- In:
Journal of marketing education : JME
35
(
2013
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010095486
Saved in:
5
Ambush Marketing - The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes
MacIntosh, Eric
;
Nadeau, John
;
Seguin, Benoit
; …
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10009847952
Saved in:
6
Linking place, mega-event and sponsorship evaluations
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10010122146
Saved in:
7
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10010096442
Saved in:
8
Racial-Ethnic Team-Market Congruency in Professional Sport
Nadeau, John
;
Pegoraro, Ann
;
Floyd Jones, D
;
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 169-169
Persistent link: https://www.econbiz.de/10009030036
Saved in:
9
China and the Olympics: views of insiders and outsiders
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
- In:
International marketing review
27
(
2010
)
4
,
pp. 404-434
Persistent link: https://www.econbiz.de/10008435064
Saved in:
10
Ensuring Access to Emergency Services in the Presence of Long Internet Dial-Up Calls
Ramaswami, V.
;
Poole, David
;
Ahn, Soohan
;
Byers, Simon
; …
- In:
Interfaces : the INFORMS journal on the practice of …
35
(
2005
)
5
,
pp. 411-422
Persistent link: https://www.econbiz.de/10006233145
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