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The value of health and wellbeing: an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010175787
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A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3, pp. 361-386
Persistent link: https://www.econbiz.de/10008847758
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A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3, pp. 361-386
Persistent link: https://www.econbiz.de/10008884644
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Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy
Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-239
Persistent link: https://www.econbiz.de/10010012214
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The prototypal social entrepreneur: a case study about social and economic leveraging of virtual community in regional Australia
Drennan, Judy; Previte, Josephine - In: International journal of internet and enterprise … 5 (2007) 2, pp. 136-157
Persistent link: https://www.econbiz.de/10008243838
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Womens Bodies as Sites of Control: Inadvertent Stigma and Exclusion in Social Marketing
Gurrieri, Lauren; Previte, Josephine; Brace-Govan, Jan - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10010116685
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Customers behaving badly: a state of the art review, research agenda and implications for practitioners
Fisk, Ray; Grove, Stephen; Harris, Lloyd C.; Keeffe, … - In: The journal of services marketing 24 (2010) 6, pp. 417-430
Persistent link: https://www.econbiz.de/10008705056
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Engaging Marketing Students: Student Operated Businesses in a Simulated World
Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; … - In: Journal of marketing education : JME 32 (2010) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10008716441
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda; Drennan, Judy; Russell-Bennett, Rebekah - In: European journal of marketing : EJM 46 (2012) 3, pp. 357-387
Persistent link: https://www.econbiz.de/10009846067
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Involvement, satisfaction, and brand loyalty in a small business services setting
Russell-Bennett, Rebekah; Mccoll-Kennedy, Janet R.; … - In: Journal of business research : JBR 60 (2007) 12, pp. 1253-1260
Persistent link: https://www.econbiz.de/10007865896