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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W; … - In: Journal of consumer research : JCR ; an … 36 (2010) 5, pp. 748-757
Persistent link: https://www.econbiz.de/10008372803
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How to improve the performance of R&D alliance? : an empirical analysis based on China’s pharmaceutical industry
Liu, Xue; Xiang, Xiaofeng; Jiang, Lan; Zhao, Shuru - In: Frontiers of business research in China : selected … 4 (2010) 1, pp. 130-147
Persistent link: https://www.econbiz.de/10009882711
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Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance
Meyers-Levy, Joan; Zhu, Rui; Jiang, Lan - In: Journal of consumer research : JCR ; an … 37 (2010) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10008419988