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Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 32 (2004) 1, pp. 80-95
Persistent link: https://www.econbiz.de/10006150829
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ARTICLES - The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
Balabanis, George; Diamantopoulos, Adamantios; Mueller, … - In: Journal of international business studies : JIBS ; a … 32 (2001) 1, pp. 157-176
Persistent link: https://www.econbiz.de/10005893552
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Brand Origin Identification by Consumers: A Classification Perspective
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71
Persistent link: https://www.econbiz.de/10007908107
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Bases of e-store loyalty: Perceived switching barriers and satisfaction
Balabanis, George; Reynolds, Nina; Simintiras, Antonis - In: Journal of business research : JBR 59 (2006) 2, pp. 214-224
Persistent link: https://www.econbiz.de/10006713660
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The human values' lenses of country of origin images
Balabanis, George; Mueller, Rene; Melewar, T.C. - In: International marketing review 19 (2002) 6, pp. 582-610
Persistent link: https://www.econbiz.de/10006261146
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Determinants of export intermediaries' service-mix configurations
Balabanis, George - In: International marketing review 22 (2005) 4, pp. 436-459
Persistent link: https://www.econbiz.de/10006234505
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Guest editorial: Export marketing: developments and a research agenda
Balabanis, George; Theodosiou, Marios; Katsikea, … - In: International marketing review 21 (2004) 4, pp. 353-377
Persistent link: https://www.econbiz.de/10006243930
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Marketing orientation in the top 200 British charity organizations and its impact on their performance
Balabanis, George; Stables, Ruth E.; Phillips, Hugh C. - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 583-603
Persistent link: https://www.econbiz.de/10006100328
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Explaining the product-specificity of country-of-origin effects
Tseng, Ting-Hsiang; Balabanis, George - In: International marketing review 28 (2011) 6, pp. 581-601
Persistent link: https://www.econbiz.de/10009794850
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Consumer confusion from own brand lookalikes: An exploratory investigation
Balabanis, George; Craven, Samantha - In: Journal of marketing management : MM 13 (1997) 4, pp. 299-314
Persistent link: https://www.econbiz.de/10006998118