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Modeling Intercategory and Generational Dynamics for a Growing information Technology Industry
Kim, Namwoon; Chang, Dae Ryun; Shocker, Allan D. - In: Management science : journal of the Institute for … 46 (2000) 4, pp. 496-512
Persistent link: https://www.econbiz.de/10006094415
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Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
Shocker, Allan D.; Bayus, Barry L.; Kim, Namwoon - In: Journal of marketing 68 (2004) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10005929509
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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
Shocker, Allan D.; Srivastava, Rajendra K.; Ruekert, … - In: Journal of marketing research : JMR 31 (1994) 2, pp. 149-158
Persistent link: https://www.econbiz.de/10006687061
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Goal-Derived Categories and the Antecedents of Across-Category Consideration
Ratneshwar, S.; Pechmann, Cornelia; Shocker, Allan D. - In: Journal of consumer research : JCR ; an … 23 (1996) 3, pp. 240-250
Persistent link: https://www.econbiz.de/10006677698
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Composite Branding Alliances: An Investigation of Extension and Feedback Effects
Park, C.Whan; Jun, Sung Youl; Shocker, Allan D. - In: Journal of marketing research : JMR 33 (1996) 4, pp. 453-466
Persistent link: https://www.econbiz.de/10006678312
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A Marketer's View of Competition and Antitrust
Shocker, Allan D. - In: The antitrust bulletin : the journal of American and … 52 (2007) 1, pp. 95
Persistent link: https://www.econbiz.de/10007760913
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Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin; Shocker, Allan D.; Yip, Yewmun - In: Managerial finance 36 (2010) 6, pp. 534-547
Persistent link: https://www.econbiz.de/10008762728
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Economic impact of marketing alliances on shareholders' wealth
Ho, Foo-Nin; Shocker, Allan D.; Yip, Yewmun - In: Managerial finance 36 (2010) 6, pp. 534-547
Persistent link: https://www.econbiz.de/10008418153
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A Study on the Rating of Import Sources for Industrial Products in a Newly Industrializing Country: The Case of South Korea
Chang, Dae Ryun; Kim, Ik-Tae - In: Journal of business research : JBR 32 (1995) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10006742277
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An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
Srinivasan, V.; Park, Chan Su; Chang, Dae Ryun - In: Management science : journal of the Institute for … 51 (2005) 9, pp. 1433
Persistent link: https://www.econbiz.de/10006077133