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Shugan, Steven M.
48
Xie, Jinhong
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of marketing
3
Journal of marketing research : JMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Operations research, Management science : OR MS ; the international literature digest
2
California management review : CMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
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OLC EcoSci
RePEc
48
ECONIS (ZBW)
22
EconStor
2
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1
Editorial: Save ResearchAbandon the Case Method of Teaching
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
2
,
pp. 109-115
Persistent link: https://www.econbiz.de/10006870872
Saved in:
2
EditorialAre Consumers Rational? Experimental Evidence?
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10006871770
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3
Marketing and Designing Transaction Games
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
4
,
pp. 525-530
Persistent link: https://www.econbiz.de/10006873604
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4
Brand Loyalty Programs: Are They Shams?
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 185-193
Persistent link: https://www.econbiz.de/10006876999
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5
Comments on Competitive Responsiveness
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10006878239
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6
Editorial: The Impact of Advancing Technology on Marketing and Academic Research
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 469-475
Persistent link: https://www.econbiz.de/10006880692
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7
Editorial: Consulting, Research, and Consulting Research
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
2
,
pp. 173-179
Persistent link: https://www.econbiz.de/10006880823
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8
Editorial: Endogeneity in Marketing Decision Models
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10006882481
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9
Editorial: Journal Rankings: Save the Outlets for Your Research
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
4
,
pp. 437-441
Persistent link: https://www.econbiz.de/10006884377
Saved in:
10
A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
3
,
pp. III
Persistent link: https://www.econbiz.de/10006885940
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