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The orchestrating firm: value creation in the video game industry
Gidhagen, Mikael; Ridell, Oscar Persson; Sörhammar, David - In: Managing service quality : MSQ ; an international journal 21 (2011) 4, pp. 392-410
Persistent link: https://www.econbiz.de/10009178023
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Determinants of digitally instigated insurance relationships
Gidhagen, Mikael; Persson, Sabine Gebert - In: The international journal of bank marketing : IJBM 29 (2011) 7, pp. 517-535
Persistent link: https://www.econbiz.de/10009340246
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Improving Banking Relationships with Small Companies
Gidhagen, Mikael; Thunman, Carl G. - In: Journal of professional services marketing 18 (1998) 1, pp. 65-76
Persistent link: https://www.econbiz.de/10007059455
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The co-creative practice of forming a value proposition
Kowalkowski, Christian; Persson Ridell, Oscar; Rndell, … - In: Journal of marketing management : MM 28 (2012) 13, pp. 1553-1570
Persistent link: https://www.econbiz.de/10010050858