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Multiproduct Quality Competition: Fighting Brands and Product Line Pruning
Johnson, Justin P.; Myatt, David P. - In: The American economic review 93 (2003) 3, pp. 748-774
Persistent link: https://www.econbiz.de/10006821738
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Who Posts the Reputational Bond? Advertising and Cobranding in Vertical Relationships
Johnson, Justin P. - In: The journal of industrial economics 61 (2013) 1, pp. 28-61
Persistent link: https://www.econbiz.de/10010095474
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Targeted advertising and advertising avoidance
Johnson, Justin P. - In: The Rand journal of economics 44 (2013) 1, pp. 128-144
Persistent link: https://www.econbiz.de/10010100870
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Leasing, Lemons, and Buybacks
Johnson, Justin P.; Waldman, Michael - In: The Rand journal of economics 34 (2003) 2, pp. 247-265
Persistent link: https://www.econbiz.de/10007655105
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Microsimulation of neighborhood evacuations in the urban -- Wildland interface
Cova, Thomas J.; Johnson, Justin P. - In: Environment & planning / A 34 (2002) 12, pp. 2211-2230
Persistent link: https://www.econbiz.de/10007810354
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Multiproduct Cournot Oligopoly
Johnson, Justin P.; Myatt, David P. - In: The Rand journal of economics 37 (2006) 3, pp. 583-601
Persistent link: https://www.econbiz.de/10007732590
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On the Simple Economics of Advertising, Marketing, and Product Design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10007275448