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Specialty store expertise as a driver of satisfaction and share of wallet
Friedman, Douglas C.; Brown, Terence A.; Taran, Zinaida - In: The international review of retail, distribution and … 21 (2011) 4, pp. 375-390
Persistent link: https://www.econbiz.de/10009289202
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Quality of Life - Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model
Ahuvia, Aaron C.; Friedman, Douglas C. - In: Journal of macromarketing : examining the interactions … 18 (1998) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10006916280
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Quality of Life - Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model
Ahuvia, Aaron C.; Friedman, Douglas C. - In: Journal of macromarketing : examining the interactions … 19980, pp. 153-168
Persistent link: https://www.econbiz.de/10006954581
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Leveraging brand equity : a life cycle approach to sharing economic rents
Betts, Stephen C.; Taran, Zinaida - In: International business and economics research journal 2 (2003) 7, pp. 67-75
Persistent link: https://www.econbiz.de/10009894417