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Virtual Community Loyalty: An Interpersonal-Interaction Perspective
Shen, Yung-Cheng; Huang, Chun-Yao; Chu, Chia-Hsien; … - In: International journal of electronic commerce : IJEC 15 (2010) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10008706766
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Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality
Bei, Lien-Ti; Shang, Cian-Fong - In: Journal of retailing and consumer services 13 (2006) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10005918619
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Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Tsai, Meng-chun; Lou, Yung-chien; Bei, Lien-ti; Monroe, … - In: MSI reports : working paper series (2011) 2, pp. 141-188
Persistent link: https://www.econbiz.de/10010117603
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Brand power index using principal component analysis
Bei, Lien-Ti; Cheng, Tsung-Chi - In: Applied economics 45 (2013) 20, pp. 2954-2960
Persistent link: https://www.econbiz.de/10010053556
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PAPERS - Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Perfect Information Frontier
Bei, Lien-Ti; Widdows, Richard - In: Journal of consumer affairs : official publication of … 33 (1999) 1, pp. 165-186
Persistent link: https://www.econbiz.de/10007341608
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An integrated model of customer loyalty: an empirical examination in retailing practice
Chen, Yen-Chun; Shen, Yung-Cheng; Liao, Shuling - In: The service industries journal 29 (2009) 3, pp. 267-280
Persistent link: https://www.econbiz.de/10008250022
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An integrated model of customer loyalty: an empirical examination in retailing practice
Chen, Yen-Chun; Shen, Yung-Cheng; Liao, Shuling - In: The service industries journal 29 (2009) 3-4, pp. 267-280
Persistent link: https://www.econbiz.de/10008272552
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When East meets West: The effect of cultural tone congruity in ad music and message on consumer ad memory and attitude
Shen, Yung-Cheng; Chen, Ting-Chen - In: International journal of advertising : the quarterly … 25 (2006) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10008115713