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Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Lauga, Dominique Olié; Ofek, Elie - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 903-924
Persistent link: https://www.econbiz.de/10009343964
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Market Research and Innovation Strategy in a Duopoly
Lauga, Dominique Olié; Ofek, Elie - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 373-396
Persistent link: https://www.econbiz.de/10008238835
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R&D, Marketing, and the Success of Next-Generation Products - How the nature of advantage to industry leadership can have markedly different implications for market structure evolution and leader-follower investments in R&D and advertising.
Ofek, Elie; Sarvary, Miklos - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10006885936
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How Much Does the Market Value an Improvement in a Product Attribute? Providing managers a single measure of market value for an attribute change to guide their product improvement decisions.
Ofek, Elie; Srinivasan, V. - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10006891965
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A ORGANIZATIONAL DYNAMICS - How much does the market value an improvement in a product attribute? Af:170
Ofek, Elie; Srinivasan, V. - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 487-490
Persistent link: https://www.econbiz.de/10006505408
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A ORGANIZATIONAL DYNAMICS - Leveraging the customer base: Creating competitive advantage through knowledge management - Af:100
Ofek, Elie; Sarvary, Miklos - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 493-494
Persistent link: https://www.econbiz.de/10006508206
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Special Issue on Marketing and Operations Management Interfaces and Coordination - Manufacturer Benefits from Information Integration with Retail Customers
Kulp, Susan Cohen; Lee, Hau L.; Ofek, Elie - In: Management science : journal of the Institute for … 50 (2004) 4, pp. 431-444
Persistent link: https://www.econbiz.de/10006081042
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Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management
Ofek, Elie; Sarvary, Miklos - In: Management science : journal of the Institute for … 47 (2001) 11, pp. 1441-1456
Persistent link: https://www.econbiz.de/10006089176
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TRENDS ERKENNEN MARKETING: Lernen Sie, Konsumtrends zu interpretieren und die richtigen Konsequenzen für Ihr Unternehmen abzuleiten.
Ofek, Elie; Wathieu, Luc - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 10, pp. 8-20
Persistent link: https://www.econbiz.de/10008706478
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Achievement motivation, strategic orientations and business performance in entrepreneurial firms: How different are Japanese and American founders?
Deshpandé, Rohit; Grinstein, Amir; Kim, Sang-Hoon; … - In: International marketing review 30 (2013) 3, pp. 231-252
Persistent link: https://www.econbiz.de/10010121947